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YouTube – Your Audience’s Go-To

You On YouTube – Your Audience’s Go-To


When your audience needs to see how to do something, step-by-step, they usually go to YouTube first. If you haven’t started sharing your videos on YouTube or you gave up on building your channel, you are missing out on a great source of new leads, prospects, and customers.

Since YouTube is raising the bar with a steady stream of new tools and options, for viewers and creators, it’s even more important that you include YouTube in your video and business marketing plan.

If you didn’t already know, when you create your YouTube channel and playlists, you can expect to benefit from:

  • High Traffic Volume
  • Greater Visibility
  • High SERP Rankings
  • Higher Sharing Rates
  • Pre-qualified Signups
  • and many other things

YouTube has big plans and there are new improvements that can make your video creator experience much better and easier. While the new features are great, as a business owner (and consumer), you want to know, “What’s in it for me?”

There is a lot in it for you and your audience. Currently, many of the newest features and tools focus on making creator and viewer experiences better. So, you can expect even more views and engagement, in addition to better communication and in-depth interaction with viewers.

Live to stream and connecting with your audience in a variety of ways is important to your success. Here are a few newer YouTube features to inspire and encourage you to crank out more quality videos to add to your YouTube channel.

Live Streaming Options

  • Live automatic captions (in English)
  • Live chat replay
  • Location tags

Advanced Metrics Options

  • Impressions
  • Impressions click-through rate
  • Unique Viewers

If you put YouTube on the back burner, now would be a great time to bring it back to the front and start creating hot videos. As new tools are added, you’ll want to test them out. Identify what works best for you and implement those things in your business and marketing plan. Above all, create and add videos on a regular schedule to make your audience and profits grow.

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