Whiteboard Video Ad Creator
The reason this is a great one is that they have several choices that give budget-minded marketers some real options for a complete whiteboard video ad.
We like this gig because she gives a good example in her video ad featuring her voice so that you know what you’re getting in advance.
Green Screen Spokesperson
This one is an excellent example of a Green Screen Spokesperson. She has several outfits to choose from. You can also see in the example that she does a good job being her own spokesperson too.
Facebook Video Ad Creator
This gig is for someone who can create Facebook Ads for you. You just give her your information and tell her what you want based on her options.
All the gigs in this example are reasonably priced and have high ratings. Look around Fiverr.com yourself. Look at their examples, read their feedback, check their ratings, and then follow all instructions given to make the process go smoothly.
Now that you’ve seen some examples, let’s walk through placing a YouTube and a Facebook video advertisement so that you can see that it’s not that difficult. However, do note that both Facebook and YouTube often change their options and information. The key is being a little adventuresome and click through to try things out. Both systems lead you through the process and help you out when you make a mistake.
YouTube Walk Through
To run YouTube ads, you’ll need an AdWords account. But don’t worry. YouTube will help you along the way. Just go to YouTube. Scroll to the bottom of the page and click Advertise.
Select your video by putting the name into the box or by uploading it.
We’re going to click Upload where the red arrow is above.
Now you simply wait for the video to upload. While you’re waiting, you can fill out the information and choose a thumbnail or upload a custom thumbnail.
Note that you can create a video, right now, using tools YouTube provides. After you choose the video you want to use, you can start setting up your campaign. This includes using your Google AdWords account. If you don’t have an AdWords account, you’ll get to set up one during this process.
Once you sign in you’ll be asked to pick a goal for your ad.
You have options for goals. Do you want someone to phone you directly, visit your website or something else? Goals are very important because without a goal there is no point in placing an advertisement. Choose from one of the goals to get started.
Click the arrow near the choice you want. We are choosing the third one “take action on your website.”
In this example, we want to target broadly to attract people who want or need to buy stock photos that have fewer rules than typical stock photos. Note that you can choose to target international, local, or other types of audiences.
A smaller audience is usually better than a bigger audience. However, if you’re an online marketer your target will be broader than if you’re a local business trying to get traffic in the door. When you’re finished, click next.
Here you’ll define your product or service. Then it’ll give suggestions based on what you enter. You might notice some choices you do not want to include. If none of the choices fit your target audience, try a new search term. When you’re sure about your terms it’s time to click next.
Now you’ll create your ad. YouTube leads you through everything, so it’s hard to mess anything up. Just follow the prompts. Notice that you get a preview of your ad on the right. Remember the rules of creating compelling headlines and leave no room for confusion about what your advertisement is about. Use keywords, action words, emotional words, and trigger words. Be specific.
Choose the URL you want those who click on the ad to go to.
For example, if you’ve created a landing page for this advertisement this is where that URL goes. Hint: Create a landing page on your site for your offerings. You’ll get a lot more conversions if you do. If you just send them to your homepage and it’s not a landing page your audience may click away due to confusion. Ensure that your audience knows what to do when they get to your page.
When you like it click next.
This is where you’ll set your budget.
Notice that you’re given the information about how many you’ll reach with the budget you’re choosing based on the other information you’ve provided. They have a minimum of $50.00 per month spend right now.
Keep in mind the data for conversions in your industry. Standard for a perfectly written ad and sales page is about 2 percent throughout all industries. So, if only two percent will click through, and then only 2 percent of them will purchase, choose how many people you need wisely.After you choose, you’ll get to view a summary.
Next, you’ll confirm payment options.
Once you set your payment information, your ad will start running once it’s approved. It will run with the video and the text will appear on the video for people to click through. You can cancel your ad at any time. There is no obligation to continue. However, try not to panic. Let your ad run to find out what happens. Marketing takes testing, and you can’t test without giving it a real try.
Next, let’s walk through Facebook.
Facebook Walk Through
Let’s walk through the Facebook Power Editor and then, discuss how you can easily use a slide show to create a short video ad.
On the right side of your FB profile click “create ad” then you’ll be taken to a screen like below. There you click Power Editor.
Once you’re in the power editor, you can then click Create Ad
Fill in all the areas for the form that you see below. For the New Ad Set choose Video Views.
Fill in the information so you’ll know what this ad is for and then click create.
You’re required to set a limit of 100 dollars right now, go ahead and set that but don’t worry because you’ll have more control over that later. The limit is per campaign, not monthly.
Change the Text area to say what you want it to say. Keep in mind all the marketing and advertising tips you’ve received about creating amazing headlines, and about using words that your audience will respond to. When you’re done choose Create Slide Show.
Now you’re in the slide show editor.
You’ll need images that are the right size. A great way to ensure you have the right size is to use Canva.com. They offer a template so that you can simply choose Facebook Ads, under marketing. The sizing changes often so always check with Facebook to find out their ad size requirements.
You’ll need at least three or four images to make a video. Keep in mind it must be a total of 10 seconds long as of this writing, as you choose the image duration. Keep aspect ratio as original, and chose if you want to fade out during transitions or not.
Then click Add Photos to upload the photos from your computer.
Once you upload the photos, you will be able to drag and arrange them on the strip below. Keep in mind that Facebook frowns on too many words on the slide shows. Sometimes you can get by with having words on the last slide more than the first. A way around this is to use captioning and a voice over, but most of the time you can have very little text.
You can also upload music on the music tab or choose some of Facebook’s royalty free images.
Note: YouTube and Facebook do not play nice in this regard. If you want to run ads on YouTube and Facebook, you’ll have to create separate ads with approved music for each network. It’s not that big of a deal though because you need to ensure you use the right size images anyway.
Once you’re done, you can go back to the “create ad” tab and fill out all the information. As you change the text areas on the left, you can see it in the the preview on the right.
Choose your call to action. You can choose from Learn More, Shop, and others. You will also need to insert the link where the call to action leads. Just fill in the information in each area. If you make errors, it will alert you so you can fix them as you go. You won’t break it and you can always edit.
Set your daily budget and audience information. You can set a lifetime or daily budget. Choose when to run the ads – all the time or only during a specific period.
Now you’ll want to choose your audience.
A great way to pick your audience is to choose by interest. For example, if you’re selling stock images, you may want to target graphic designers, bloggers, content writers, internet marketers, and others who often need images to make memes, eBooks, reports, and more. You can also choose demographics such as location, age, gender, and so forth.
Once your audience has been chosen and no errors are revealed in your advertisement, you’ll have to wait on approval, which can take between a few minutes up to 48 hours. Once your ad is approved, it will run as you set it up.
If you find a mistake or want to make a change, don’t worry. You can always edit your ad.
You may also choose to pause the ad or stop running it. You can even delete it, if you change your mind.
If you want to begin profiting from the power of video ads in your business, there is no better time to get started. The cost is low, the barriers to entry are low, and there are many tools available that will help you create and publish video ads with great results.