How to Turn Your Course into A High-Ticket Coaching Program
Sam had been creating and selling courses for a while. He was an expert in his field of web design and loved creating courses. But he was ready to take his revenue and the impact he has on others to the next level. That would be into the high ticket coaching arena. He had been putting it off though. He didn’t want to have to recreate all of his content.
After all, he already had a ton of content. And his courses were successfully selling so he knew the content was good. So, Sam began asking how he could turn his courses into a high ticket coaching program?
First, what is a high ticket coaching program? When you think of a high ticket offer, it usually means an investment of more than $2000, $5K, 10K, or upwards to $50K. This is often the final step in a sales funnel.
The high ticket coaching program is in-depth training to help your clients get massive shifts in your topic. It’s for people who are 100% invested in themselves and/or their business.
According to a recent article in Forbes, the coaching industry is estimated to be a $2 Billion industry. Okay back to Sam’s story. Sam discovered a way to take his top course and turn it into a high-ticket coaching program that fit his business.
Course to Coach
Let’s assume that Sam has been selling his course in the range of $97 to $500. This makes him the perfect person to create a high ticket coaching program. He already has a lot of knowledge and social proof that he can help you with your problem.
He’s already created the course so the hardest part and the most time-consuming part of being a coach is already done. He doesn’t have to spend time researching, creating, editing, and writing the content.
All he needs to do now is add value to the touchpoints, add in some accountability lessons, and pitch the coaching program as an option to his customers. By taking his current courses into the coaching realm, he’s able to help his clients follow through and get the changes they desire. He’s able to provide accountability and additional coaching where his clients need it.
Creating Your Program
As we’ve already discovered, Sam has a good deal of content he can use already from his course for his high ticket coaching program. What he does now adds the missing chunks, fill in where needed, and rearrange the content to work for his coaching program.
First, decide on what type of program would be the most helpful to your audience. Is it going to be focused on one result or ongoing results?
One result focus is about focusing on delivering a specific result in a specific amount of time. Each session is organized and planned out in a specific way to ensure the client reaches the goal. These typically have a higher price point. The only problem with this type is that clients may not need your services after the problem is solved.
The ongoing results package is more like an hourly rate, it’s the price is based on your time. But instead of purchasing a one hour package, the client must buy multiple sessions at a time. It might be a monthly rate a 3-month, 6-month, or yearly price. The purpose of this kind of package is to advise them. These can be long-term membership subscriptions.
The ongoing program gives you a consistent income, you can build deeper relationships with your clients, and there is less preparation before the session. The problem is these are often harder to sell. Then decide on whether you are going to do one-on-one coaching, workshops, retreats, seminars, or intensives.
Next, determine the time frame.
- Will it be a 6-week program
- An 8-week coaching program
- A 12-week program
- Some other time frame
Once you narrow down your time frame, it’s time to figure out what other services you want to add. This will help you determine what you need to take out or add to the course content to make it work for high ticket coaching.
- Will you have weekly calls
- Will you offer a membership site with videos
- Do you need to add something to give it more value?
- Where can you add client success stories to add value?
Know your client’s avatar. You will probably already have a good idea of your client’s avatar from your course. If not, ask yourself these questions:
- Who is the exact person you can help?
- What is the result your client wants more than anything?
- What are the top problems keeping them from getting there?
- What are they losing out on if they stay where they are currently at?
- What will change in their life if they work with you?
Before he moves on though he needs to clarify exactly what his high-end coaching program will be. Your offer should be solving some type of high-level problem for your exact prospect. Successful high-end coaching programs are about the results you can give your client. Craft an offer that speaks to their pain points and how you can help them get the results they are looking for.
What problems will your coaching program solve? What are the results you can help them get? How will you help them do this? How long will it take? How will the coaching take place? What is the investment?
Now you can begin rearranging and adding to the content. Look at your course and decide what needs to stay, be taken out, or changed to another format.
One way to get organized is to think of how you will be using each part of the course and where it fits into your coaching program. For example
- Lessons-which ones do you need to use for your clients. Can they be used in their current format or would they work in another format better?
- Accountability-how will I use the content to keep my coaching client accountable?
- Picking the best content- which parts of the course worked the best with customers.
- Focused or too broad- Is it too focused on one topic? What needs to be added to make it available to your exact client avatar?
For example, let’s say Sam has 8 modules in the course he wants to use for his high ticket coaching program.
In some of the modules, he shares a lot of videos on how to do things a certain way. He wants to include hands-on training with the client. This is where he could add Worksheets, one-on-one coaching for a set number of hours, or some other way to work with him. He uses the videos to create the worksheets and exploratory questions for his clients.
Next, he notices he needs to add more content to beef up the courses so they add more value. He wants to include some tools and strategies that aren’t already in the course. So he creates and adds them. He also wants to give them some resources that are helpful in web design so he pulls those from the course.
Sam decides he wants to rearrange a couple of modules to work more smoothly when he’s working with his clients. He looked at the feedback he received from his course and decided to include some helpful stories for the client. He creates a coaching call outline from the information in the course. This helps him ask the right questions and not forget anything.
In one of his modules, he has a video that he can use when he is coaching clients. Next, he needs to determine the order of his coaching program. What needs to go first and when will it will be used.
Does it need any other types of content to help the client such as workbooks, templates, resources, checklists, videos, or screen shares? What needs to be removed and what can be added instead?
Determine Your Pricing
Once you have your coaching program outlined it’s time to determine what you are going to charge. This can be tricky, especially if you’re offering a new coaching service.
Use these tips to help you:
- Figure out how much your target client can afford.
- How much experience do you have?
- Do you have social proof?
- How invested do your clients need to be to see results?
- How much value are you adding to their life?
Your goal is to help your students get success. Charge what it would be worth to them.
Turning your course into a high-end coaching program is easier than you think. You’ve already created most of the content. You save yourself time and resources by using what you already have. The trick is to know who your client is, the type of high-end coaching program you are considering, and how you want to use the course content.