Repurposing Videos, Podcasts, Audio, and Webinars
You found some amazing multimedia PLR. Maybe it was a video series, a few podcast episodes, some audio MP3s, or even webinars. You loved the content, but you’re stumped on how to use it.
You know you can post it in the original format, but you may not want to, or you may not have the format down. For example, maybe you bought PLR rights to a few podcast episodes, but you’ve decided not to create your podcast after all. What can you do with this content? Is it just wasted dollars?
It doesn’t have to be! There are plenty of easy and fun ways you can repurpose video and audio PLR. Here are a few suggestions to get you started…
Idea #1: Create an eBook
If you have a lot of audio or video, you could turn it all into an eBook. While audio and video products are great, many people do prefer eBooks. eBooks can be read anywhere, downloaded to mobile readers, and even printed out in some cases.
So, how do you go about turning your purchases into an eBook? The first thing you need to do is gather your audio or video content. Decide which content goes where. For example, audio #17 on the benefits of meditation will probably make a great chapter one. Audio #13 on meditation exercises for busy parents would be good for chapter two.
You don’t have to get overwhelmed at this step and create a spreadsheet or anything complex. You just need a list of chapters and the corresponding audio or video content. Think of it like your early “table of contents”.
Don’t make the mistake of thinking that you’re setting your chapter order in stone. You may decide later to re-arrange some of your content and that’s perfectly fine. But the process will be easier if you have an idea of the content you have and how it all fits together.
Now that you’ve gathered and organized your content, it’s time to get it down in a document. You can transcribe it yourself, but this process can take hours and hours, time that you can on activities that will grow your business.
The easiest and best solution is to hire a transcriptionist. Some entrepreneurs use a virtual assistant that offers transcription as an additional service. If you already know a few good VAs, you may want to ask them if they can handle this project for you.
If you don’t know any virtual assistants, you still have a few options. You can ask around in your Facebook or LinkedIn business groups for a recommendation. You may get some good results that way, although you may find this professional on the higher end.
Depending on your budget, you can also just use a transcription service like Transcribe Me or Rev. The advantage with services like these is that a real, live human being is typing up the audio, so you’re less likely to have clean up mistakes that machines are prone to making.
But what if you’re on a tight budget or don’t want to deal with the hassle of outsourcing? You still have a few options. These are budget-friendly but can require you to spend a bit of time cleaning up the text after the transcription is done.
First, you could use a service like Otter. It allows you to upload many common video and audio formats to their service. Your content is added to the “queue” and will be available within a few minutes (for smaller files) or few hours (for bigger files).
Depending on how large your files are or how much you have to transcribe, you may have to sign up for a premium account. But you could sign up for the premium plan for a month or two and cancel it when you’re done with your transcriptions.
There are also some simple workarounds that you might find useful if your budget is $0. These include playing the audio or video from your speakers and letting your smart device transcribe your thoughts into the “notes” app.
You can also try using Google Documents. You’ll need to sign in to your Google account then open a new Google Document in the Chrome browser. Click Tools > Voice Typing. Then hit play on your video or audio PLR.
The application can be a bit buggy sometimes, so you’ll want to watch it for a few minutes to ensure it’s transcribing correctly. You’ll also need to go back and edit the content, especially if one or more speakers had any type of accent.
Once you have your audio or video fully transcribed, you can begin pasting the chapters into a single document. This is where you’ll be glad you created your table of contents. You’ll know exactly where to put all of your content.
Keep in mind that you may have to paste in plain text (this is typically done as Ctrl + Alt + V on Windows and Cmd + Alt + V on Mac). A window will appear when you use this keyboard shortcut. Choose “Unformatted Text” and your transcript should paste correctly.
The downside to this method is that you’ll likely need to format your content again, including adding bold, italics, links, and even chapter subheadings.
If you want to, you could paste everything into the document as plain text. Then send the document along with instructions to a virtual assistant you trust who knows your preferred formatting style.
When you (or your VA) is done, save your new formatted document as a PDF. Depending on how you plan to make your eBook available, you may also want to save it in other formats such as.MOBI. Extensions like these make it easy for readers to load your book onto their favorite eBook readers such as the Kindle or Nook.
Idea #2: Make GIFs
If you’ve ever been on social media and seen an image start moving like a video, you’ve encountered a GIF. These tiny images are quick videos that loop repeatedly and usually only last a few seconds.
GIFs are useful for sharing information with your community quickly and they can go viral, leading to more traffic and visibility for your business.
Even better, creating GIFs doesn’t have to be hard or complicated. You’ll want to start by choosing the video you’ll be converting. Popular formats that are usually easy to convert include MP4, MOV, AVI, and MPEG.
Keep in mind that the higher quality your video is, the better your GIF will look. That means if you have very old video PLR (think several years), it may not look as nice and crisp as a newer video.
Next, trim the clip down. Remember, GIFs are the only screen for a few seconds. Typically, they last from 2-6 seconds. This means if you have an hour-long video, you’ll want to trim it down to the one point that truly matters.
To trim a video, you can use a variety of tools. One of the easiest ones is the video editor from Microsoft. If you have Windows 10, you probably know that Windows Movie Maker is no longer available.
But what most users don’t know is that Microsoft still includes a free editor, aptly named “Video Editor”. You can usually find this app under your “start menu”. Simply scroll to the “V” section and click on “Video Editor”.
If you’re a Mac user, then you should have access to the latest version of iMovie, which allows you to create, edit, and save videos as needed.
Once you’re inside the video editor, you’ll want to trim your clip or combine it with several other clips. Remember that you’re aiming for 2-6 seconds in length. You’ll also want to avoid any filters or special effects as this may make your final GIF difficult to see.
Of course, you should take the time to brand your video right now. You can do this by adding a watermark (such as a line of text with your website address) or a logo onto it. If you’re uncertain of how to do this, you can go to YouTube and look for a quick tutorial on how to add an image overlay in your video editor.
After you’re happy with your video, it’s time to save it. Be sure to save your final video in your preferred video format using the ‘Export’ option. You can choose any format you want but the best one is usually MP4. It’s standard so if you don’t understand file extensions, let it save as normal and you should be fine.
Depending on which version of Microsoft’s Video Editor you’re using, you may not see an export option. You may see an option to “Finish Video”. You’ll click that instead of export to save your file.
Now that you have a video, you’re ready to convert to a GIF. One of the easiest ways is to use a GIF creator like EZ GIF. To use the site, all you have to do is upload your video file (remember to choose the short one that you just trimmed down).
You’ll have to wait a few minutes, especially if your file size is large or contains a high frame rate. When the process is over, you can right-click on the GIF that appears and select “Save Images As…” then save it as a GIF to your computer.
Don’t be alarmed if you download your GIF and it looks like a still image. Most photo display programs don’t recognize GIFs, so they only display the first image from it. However, when you upload your GIF to social media, it should animate correctly without a problem.
Idea #3: Create a Video or Audio FAQ
Text is great for an FAQ, as it can easily be found in search engines. You want to use it for that purpose. But unfortunately, it’s harder for potential clients and customers to connect to the text.
Most consumers prefer audio and video content, although search engines often have difficulty discerning what the content contains, meaning your website doesn’t rank as well as it could with text.
This creates a dilemma for most marketers that are using the FAQ: should they worry about appealing to customers, leaving all their content like video or audio? Or should they worry about search engines and just use text?
Instead of choosing one over the other, try combining the approach. Have your question as a headline, post a video or audio answer, then put text beneath the video. This allows you to appeal to both human searchers and the bots that rank your website.
The great news is that you don’t even have to record your videos or audios. Just grab the PLR you have and add this content to your FAQ page.
Of course, don’t upload 3-hour audio or 45-minute video. This lengthy material isn’t likely to be watched by your audience. Keep in mind that when someone is on your FAQ page, they’re typically looking for a brief sound bite. This means you’ll want to keep your answers short and focused.
If you do have long-form audio or video, break it up. There’s no standard length for a clip but 30 seconds to 2 minutes is a good goal to aim for. That gives you enough time to answer the question without rushing through an explanation.
To trim videos or audios, you can use the Video Editor (or iMovie) which we discussed earlier. After your videos are edited, you’ll want to upload them to a video hosting site like YouTube or Vimeo or Amazon S3.
Some marketers try to host the videos on their websites. They do this by adding the video into their WordPress library. Although it may not be a big deal now if your site grows and you get thousands of visitors this could slow your traffic to a crawl. It’s much smarter to use a third-party service and embed the videos on your site.
Idea #4: Create a Video or Audio Course
Another way to use video or audio PLR is to create a course. You can create a course using just text, but consumers view courses with multimedia as more valuable. This means they’re typically willing to pay you far more.
To create an audio or video course, first, decide on your topic. What will you be teaching your students? What problem are you solving for them? How will you make the learning experience fun and enjoyable for your community?
Once you have a topic in mind, start combing through your old PLR. As you do this, you’ll likely come up with plenty of lesson ideas. Jot those down as you work and make notes of which videos or audios match the various lessons.
After this, step back and look over your lesson plan. See if you can spot any gaps you might need to supplement. For example, if you’re teaching a course on PhotoShop, you may realize that you forgot to cover the text tool or how to move layers around. Make a note of these needed lessons so you’ll remember to fill in these holes later.
Next, take your videos or audios and edit them. If they’re long, trim them down. If they need additional content, like clarification on an issue, you’ll want to add that now. If there’s content in there that you disagree with or that doesn’t work for your audience, you can remove it. The beauty of PLR is that you have full permission to edit, re-arrange, and alter the content so it matches your goals.
Once you’re done editing your audio or video content, it’s time to look back at the list you made earlier. Spot the holes and begin creating new content to fill them in. Or if you’d rather not do that work yourself, look for more PLR on the subject that you can repurpose.
Next, you’ll want to create some product images to show your customers what they’ll be getting. The easiest way to do this is to use PLR images. You can typically edit these images in PhotoShop, although some PLR creators may provide you with a Canva version of the images.
Remember, the PLR images you use don’t have to come from the same package that the audio or video content did. It’s fine to mix elements from several PLR packs until you have a product that’s unique to you.
After you’ve made a few images for your course, you’ll want to turn them into 3D elements, so they look like ‘real’ products. You can hire a virtual assistant who specializes in graphics to do this for you.
If you’d rather do it yourself, you can use a 3D product creator like Box Shot King or eCover Authority. You may have to experiment with different dimensions to get your images looking nice and crisp. But if you keep working with it, you’ll get there.
Now that you’re done with creating your course and the images, you’ll want to create a sales page and add the product to your shopping cart.
Remember, some PLR providers include sales page copy along with their PLR packs, so be sure to check your downloads to see if you have access to this valuable resource.
Idea #5: Host a Webinar
You have an awesome collection of audio or video PLR that you’re excited about and you’re not sure how to use it. You could host a webinar with it. Webinars are wonderful ways to grow your mailing list, sell your products, and book up your services.
The best part Is that with PLR content, creating a webinar can be super easy. Start by listening to the audio or watching the video content you have. Make notes of the main points as you watch.
Then take those main points and turn them into slides. You can do this by using software like PowerPoint. If you don’t have PowerPoint, you still have a few options. You can use Canva or Google Slides instead.
Each of these solutions has pre-made templates. Choose a template that closely matches your business and your target market. If your audience is mainly stay-at-home moms who are looking to start making money online, then avoid templates that look you’re designing corporate presentation.
Keep in mind that many templates do allow you to edit the colors and fonts. This means if you find a template that you think will work, you can add the colors and fonts from your website to keep your branding consistent. Depending on which program you’re using, you may have to search for YouTube tutorials on how to edit the coloring.
When it comes to putting your content in your presentation, your first slide should be the title of your webinar. You can also include your website address or logo on this first slide so people will associate your brand with the content.
Your second slide should feature a photo of you along with a brief bio. During a webinar, you’ll want to take a few minutes to introduce yourself to the audience. Don’t be too formal here. You’re looking to forge a personal connection here so that your market will watch your entire presentation.
For the next few slides, grab the list of points you made from your content. Put each point on its page. Doing this will help you stay focused and keep your audience’s mind from wandering.
When you’re done with your points, don’t just conclude your presentation. Make a call-to-action on your final slide. Ask your audience to book a discovery call, purchase your eBook, or sign up for your coaching program.
Once you’re done with your presentation, schedule a date and time for your upcoming webinar. Publicize it on social media, blog posts, and through your email list. Let your community know what they’ll get out of attending and invite them to join you live.
Re-using videos, podcasts, and audios can be a great way to extend the life of your PLR while keeping your editorial calendar full. Don’t be afraid to experiment and see which content pieces you can recycle again and again!