Digital Courses: The Most Profitable Course Models to Swipe and Model Your Digital Course After
You’ve decided to create a course to teach your potential students. However, you quickly run into a problem – you don’t know the type of course model you want to use. You begin searching online, looking at what others have done but quickly become confused. With so many different types available, how do you pick the right one? It depends on several different factors.
With a huge market for online courses, the types of courses you create are unlimited. But you can easily get overwhelmed trying to figure out what you should or should not include in your course.
Online courses can be created in virtually any topic in any niche with prices ranging from $50 to more than $1000. But if you include too many different types of content that your course becomes confusing and overwhelming to the student, you lose customers.
What about the type of online class? You can create email courses; have training via a private Facebook group or some other type. How do you choose the style that works for your prospective students?
Before you jump in and start creating your product, you need to do your research to find out what your potential students want, need, and prefer.
Online Course Models
Here, you’ll see examples of profitable course models and learn how you can use them to create a unique model for your digital product.
Paid Email Course
Paid email courses are easy to set up and for the student to access. The things you need are the ability to write great content, your idea, and email service to deliver the emails. Then you set up the course to be delivered with its sequence feature.
You want to include some type of action item in each lesson and possibly a workbook or some other type of download that goes with the lesson.
An example of a paid email course would be a 30-day journaling course where each day for 30 days your student receives a simple journaling prompt along with instructions for journaling each day for a set amount of time.
Another profitable email course idea might be a Go Keto in 1 month paid course. Once a week, for 4 weeks, send students 7 recipes they can print out, a shopping list of keto-friendly foods for the recipes, and any other instructions and motivation they need for eating Keto. Keep in mind that fees to charge for an email course typically range from $47 up to $197.
Paid Virtual Workshop
This is a type of course where students take part in a live, usually 2-6 hours, the workshop that includes information, workbooks, and PDFs. It’s like a high-value paid webinar without the pitch at the end.
This course is usually on some type of LMS platforms, such as Thinkific or a password protected page. You could put your workshop on a page on your site where your students are giving a private password to access the course workshop.
An example of a paid virtual workshop might be teaching authors how to set up a blog using WordPress with live examples. The typical cost for a virtual workshop ranges from $97 to $1,000 or more.
Private Training Groups
Another option to consider is the social learning groups. Facebook has Social Learning Groups on the platform. This is good for marketing leaders who need to train teams, speakers, authors, or coaches to teach about their topic with an easily accessible host for training videos, documents, and links.
If you already have an existing Facebook group, you can add Units. It’s a great way to organize lessons, training modules, and frequently asked questions that can be easily referred to.
Using social learning groups is easy. Just create your unit and upload your content. You can use it in many ways including as a private course platform or for a challenge, that converts participants into your course.
Speaking of Challenges
Challenge-based courses are a popular way to create interaction with students. In this model, you create your content in step-by-step formats that give the student an assignment to complete within a specified time limit. This could be daily or weekly. The student accomplishes the task before moving on to the next one.
Challenges work well in different lengths, depending on the course content. Your challenges can be hosted via Facebook, as an email challenge, or on a private page of your website. The price range for a challenge ranges from $10 for a short 3-day challenge to $1000 or more for longer challenges.
Full Course with Video, Audio, Text
Full-fledged courses include everything that is needed to learn a topic. This includes videos, audios, text, workbooks, and coaching. This type of course is often hosted on some type of platforms like Kajabi or Thinkific. Many of the in-depth courses for learning new software, business principles, or marketing contain these more interactive elements. Price ranges from $197 up to over $2000.
Types of Content
Your course module can include any type of content that will help your students learn. Some of the most popular include:
- Text-based content such as written assignments, downloadable PDFs, or posts on Facebook.
- Audio content is good for those who like to listen to your course while driving or at work before doing any assignments.
- Video content is one of the most popular forms of course content. Videos work well when trying to explain how to do something. They’re also a good way for students to see an actual person and feel like you are real.
- Image-based content often includes items such as mind-maps, infographics, graphics, photos, and other image types.
- Printable checklists, worksheets, or assignments are types of content that are easily digestible your course participants can use to quickly grasp concepts.
Types of Courses
There are different types of courses to consider as you begin planning what to include in your online course.
This is a good place to begin especially if you are new to course creation. It’s also a good place for your students to get started on your topic. The training gives them enough information and support to start moving forward with the topic.
This course helps your students produce small, yet valuable results. Present how to get started in one area of your topic. For example, if your topic is gardening, you could teach them in the beginner’s course how to set up their garden space, the different soil types, and the basics garden tools.
The next level is the, which tends to focus on specific steps or skills needed to advance through the new level. This usually takes an in-depth look at particular, slightly-advanced information, related to the overall course topic. The new info tends to use detailed, but specific information to create a step-by-step framework for the student to learn from.
In this course, you help students produce a specific result in only one area. This is different from a signature course since it goes deep into the layers of one whereas a signature course is a bigger look at the whole topic.
The signature or Master Course
The last one is the Signature course. If you’ve been online for any amount of time, you’ve probably heard of this one. The Signature course is your complete all-in system. It’s the most in-depth of the courses. It includes detailed and specific lessons and includes everything from start to finish on the topic. It advances the student to total transformation.
This course type is a great way to teach more robust formulas, or as a roadmap of the start to finish on the topic. The signature course allows you to charge a higher price point and you get to teach everything you know about the topic.
There are several types of courses, as well as a variety of elements that you can add to your challenge package that will help you add value to your product. The key you need to find is what will work best for your students and with the information content, you plan to include.
There are many courses you can use as a model for your digital course and/or challenge. However, you want your challenge to include several elements and contains information that is unique to your product.
There are paid email courses that allow you to send your course work through an email while online virtual workshops allow the student to get hands-on work done in a specified amount of time.
Challenges are a fun way to create a paid course that encourages the students to do the assignments, before moving to the next level while the full-fledged course has all the components needed to finish a course. Another option is to present your course to your students through a private Facebook group using units.
The different types of course range for the beginner’s course with the basics to a mid-range course that focuses on the specific area of your topic to the all-inclusive signature course or masters course that showcases your knowledge on the topic.
Take some time to brainstorm what your audience or students like to do, how they learn best, and what they want and need to achieve their personal goals related to the challenges’ goals. Create a rough draft of things you are considering. Ask a few trustworthy students what they think and make sure you tell them to keep this under their hats.