Digital Courses: Ways to Get Traffic to Your Courses
You’ve taken the time to create a spectacular course that you know your students will benefit from. You’ve done all the research and knowledge. It’s a course that people want and need. You’re ready to start teaching. Problem is, you don’t have a lot of traffic to the course yet.
Without traffic, you don’t have students or sales. You want to make people aware of your course. And you don’t want just any traffic. You want to attract a stream of relevant traffic filled with people who will likely be interested in your course.
It’s important to have a constant flow of traffic to your course since only a small portion of those visiting will convert to students. To get that traffic you can and should use the basic proven traffic generating strategies that work for any type of online content. But sometimes you have to think outside the box to increase traffic.
Also, remember there are two main types of traffic: paid traffic and free traffic. Paid traffic comes from you spending money to advertise to get yourself in front of relevant people. You are using other people’s existing audiences, saving yourself a lot of time and effort. Some examples are Google Ads and Facebook Ads.
Free traffic can be generated in many different ways. Free traffic is often better quality traffic. This is a bit more hands-on and takes time. Some common ways are Social media or SEO.
Here are my top choices to help you get traffic to your online course.
1. Social Media
Social media is by far one of the most popular ways to get traffic. But it can also be a huge time stealer if you don’t take control of it. You want to be sharing content and answer questions but not spending endless hours doing it.
To get more exposure, which in turn builds your traffic, you need to be visible and active on many of the social media platforms. It’s important to do more than just create a profile. You need to post content that encourages engagement daily. Try to get more followers and respond directly to your audience.
You can post links to your course to get your followers to check out your course.
Facebook groups and pages are a good way to build relationships with an audience and get traffic to your course. Just be aware that Facebook makes it difficult to reach your entire audience when you post.
Instagram works great for getting traffic if your topic is very visual. You can post photos of your latest projects as inspiration. People will see the work, want to do the project themselves, and sign up to learn more about your course. Instagram focuses on lifestyles associated with traveling, weight loss, and inspiration topics, so if your course helps these in some way, Instagram can be a good source of traffic.
Twitter is best for sending out quick blurbs about your topic. You will get some traffic from Twitter, just be aware your posts quickly get lost in the shuffle.
YouTube is still one of the best places to share videos. Creating videos is a great way to show off your course whether it’s a visual course like photography or an audio one like teaching people to sing. YouTube is great for abstract topics as well such as meditation.
Quora is a question and answer platform. Spend an hour or so each week answering questions related to your niche. Provide a call to action to visit your landing page to check out your online course to learn more.
LinkedIn is a great place to get traffic especially if your topic is meant for professionals. You can post articles and updates on LinkedIn about your topic and comment on other people’s posts. You can have a call to action directly to the course on your profile page. You build connections of others who are in similar niches. If your topic is about being an effective manager or writing resumes, LinkedIn is a good place to find traffic.
Pinterest is an excellent place for visuals. Pinterest is often associated with topics like home decorating, parenting, cooking, or crafting. If your course relates to any of these topics Pinterest is a great source for driving traffic to your course.
Create eye-catching images or pins that are linked to your course for Pinterest users to click through to learn more about the course.
6. Email Marketing
Email marketing should be a part of your marketing plan. You should already have started your email list. You’ve been sharing content related to your course topic. You can encourage them to share your content with their friends and family. This can generate new leads to your course.
Another way to drive traffic to your online course through email is to include a link to it in your email signature line. So every time you send an email, your course link is exposed.
7. Live Videos
Live videos are hot right now. Grab your share of the traffic by doing a Facebook or YouTube live video. Encourage your followers to share the videos to get more traffic. Be sure to include a link to your course.
8. Guest Posting
To use guest blogging to drive traffic you’ll find blogs related to your topic. You’ll want to find sites that get a lot of traffic. Reach out to see if they will accept a guest post from you. Then if they do, create a great post that is helpful to both their audience and your topic. In your bio, include a link to your course for them to get more information.
Use webinars to market unique content about your topic. Come up with a twist for your topic and hold a webinar. Provide a link back to your course. Then reuse the webinar to continue to get fresh traffic.
Create a free mini-course to drive traffic to your paid course. A mini-course gives potential students a taste of what you teach when they join your training. Take a small amount of information from your main course and offer it free in exchange for their email address. At the end of the mini-course, promote your main course offering.
Kind of like the mini-course, you can create a 5-day (or whatever length) challenge that teaches them a part of the course. You don’t need to create new content for the challenge though. Take a section of your challenge, say the beginning section, and turn it into a challenge.
For example, your course is about branding. Take the foundation section and turn that into a challenge. It could include discovering your client’s avatar, your tone words, choosing colors, and your logo style.
12. Participate in a Bundle Deal
Many businesses create bundles of courses with related topics and sell them at a discounted price. To attract a following, contribute a smaller course related to your main course. This gets them on your email list so you can begin nurturing a relationship and you can send them information to be a part of the bigger course.
13. Video Ads
You can run video advertisements on different platforms for your online course. Video ads can be run on YouTube, Facebook, Pinterest, or Instagram. It’s a quick and simple way to build traffic, especially if you’re short on time.
In your video, ask viewers to sign up for your email list by offering a free download. Once they’re on your email list you can market the course to them. Check out the guides on the specific sites to learn how to create your video ads.
Podcasting is a unique traffic source. It allows you to advertise to your audience no matter where they are listening to you from. A podcast creates a loyal fanbase that has a reason to come back every week. You can answer questions as an expert, have guests related to your niche, or keep listeners up to date on all the developments in your niche.
Teach potential students about your topic on your podcast. Ask them to join your list by sending them to the freebie related to your course. You can also include advertisements for your online course during the podcast. Make your podcast available on platforms such as iTunes to reach most people.
Search engine optimization is necessary and shouldn’t be avoided or neglected. Your business offers education and information, so SEO gives you extremely targeted traffic. It’s a way of attracting people to your website that are interested in the topic of your course.
SEO involves optimizing keywords, using title and header tags, meta descriptions, and using great content. It’s about creating content that both Google and your readers engage in.
A few tips about SEO:
- Longer content performs best
- Google appreciates natural content more than SEO optimized content. Focus your content on the reader and provide as much value as possible.
- Improve your user’s experience by keeping your course page and website simple.
16. Leverage Micro-Influencers
You’ve probably heard of Influencers of social media. But do you know about “micro” influencers? They are the businesses or individuals that have a following between 1,000 and 30,000 people.
These micro-influencers charge decent amounts for their services, making influencer marketing affordable even to new course owners getting into the online game. They reach a lot of eyes and ears. He can persuade his audience to buy the same products as he did. The micro-influencer uses news feed updates, stories, articles, and testimonials, on their frequently visited pages making your course attractive.
You can find influencers by leveraging tools like BuzzSumo on different platforms or simply search for them manually. Once you find ones that have an audience interested in courses like yours, get in touch with them to find out about their advertising rates. Negotiate the best terms to get the most for your fees.
Drive traffic to your course using your affiliates. Leverage the power of affiliate marketing. You can reach out to and partner with other bloggers, influencers, entrepreneurs who will promote your course to their people.
In exchange, they get a percentage of each sale they send to your course. The percentage ranges from very low to over half of the sales. The key is to offer generous commissions, about 50% is good. You don’t pay the affiliates any upfront revenue. They get paid when someone buys the course.
18. Paid Ads
Drive targeted traffic to your course by using paid ads. Only use this approach if you have a budget for advertising already in place. You can use Facebook Ads, Google Ads, LinkedIn Ads, Pinterest Ads, and various other platforms that allow you to advertise.
19. Get interviewed
A great way to drive traffic to your course is by being interviewed on podcasts and by other entrepreneurs on some other platform such as on their Facebook Live Stream. Do some research to find podcasts and others related to your topic and who have an audience that would be interested in your course. Send them a personalized email introducing yourself and explaining why you think you would be a good fit for their show, webinar, or event.
During the interview, add plenty of value to their listeners. Don’t make the interview a sales pitch for your course. At the end of the interview, tell them how they can learn more about your courses, and share the link to the course or your website page that features your course.
These are just some of the many ways you can drive traffic to your course. Now it is time for you to create your strategy of the ones you will use. Don’t be afraid to use more than one strategy. You should. But don’t try all of them at the same time. That can be overwhelming. Sit down and make out a plan for which ones you will use, how long before you will add another one, and keep repeating to build traffic to your online course.