Hacks Grow List with Pinterest
Growing your list with Pinterest is not only effective but it can also be fun. You just need a little creativity and the ability to think outside of the box so that you can make awesome pictures that tell a story, engage your audience, and of course get clicks so that people will ultimately sign up for your email list. Try these business hacks to grow your list with Pinterest and you’ll be pleased with the successful results.
Truly Understand Your Niche
Before you get started, you need to understand your niche and audience thoroughly. When you do that and can narrow your focus to include only the areas that interest your audience. It makes a huge difference in competition and budget. What’s more is when you learn to keep your niche narrow you will attract more people who are right for your list rather than getting people on the list who won’t engage and eventually buy from you.
Know Your Audience Well
Your audience is very important when you want to market on Pinterest. You need to know what type of boards they look at, who the people are that they follow, and what questions they need answers to. What is their problem and how can you solve it within your narrow focus (niche)? For example, if you want to help mothers of toddlers, who need to learn organizational skills, you need to understand who they are and what their life is like before you recommend the next new organizational system to them.
Optimize Your Profile
First thing’s first. Your profile is of utmost importance on Pinterest. If your profile isn’t optimized your audience may not find you. This one thing will always improve the results you get, within days of optimizing your profile.
To optimize your Pinterest profile:
Get a Business Account
Using a personal account for business doesn’t work very well. You will want to convert your account to a business account because you’ll get a lot more features. Plus, it’s still free. It doesn’t take much time to convert, they make it easy. You’ll be able to brand your account a lot easier, hold contests so that you’re a verified business and so much more.
Add Back Links to Your Pins
When they click on your pins, they should be taken to a landing page just for them. Instead of generic landing pages that you share everywhere make special landing pages for your Pinterest audience and you’ll get more conversions.
Use Rich Pins (HTML text)
A rich pin allows you to put additional information about a pin directly on the Pin. You can add information about apps, products, recipes, or articles. You’ll need to add rich pins to your account first.
- App Pin – This type of pin will show an “install” button right on the image which will allow people to download the app right inside of Pinterest.
- Product Pin –The product pin lets users shop your products because it shows pricing, where they can buy, and whether there is any product availability or not.
- Recipe Pin – This allows you to put the right information on the pin in terms of ingredients, cooking times, serving sizes, and so forth.
- Article Pin – This type of pin ensures that each Pin shows the headline, author, and a description of the story before they click it to see the entire thing.
This is a great way to make your pins stand out from the rest of the pins and get more attention, engagement, and conversions to your lists.
Use Eye-Catching Images
Use images that will stand out, attract your audience, understood at a glance, and gets clicks to your website. To accomplish that is to consider the colors, types of photos, what text you overlay with, and the overall design. Don’t just think of each pin as a stand-alone either. Think of how the pins look together, how they’re organized, and what they say about your brand. It’s also important to ensure that the images are the right size for Pinterest.
To get SEO right on Pinterest you need to know how your audience looks for your solutions and products. Do they search for your brand name or use a generic term to search for you? Also, remember that most of Pinterest’s traffic comes from mobile devices and need to be very visual.
Your SEO starts with creating the business account we talked about. Use an SEO friendly username, fill out all your profile and about your section. Add an amazing logo that has been named accurately. For example, don’t name it “logo” name it by the category of products or information you promote.
Set up a board with at least five or six pins on it to get started. Make sure they go back to your website to specialized landing pages. Your website should also be ready for Pinterest by adding the share buttons, the Pinterest tag, the save button and ensure that you are using images that are the right size for Pinterest. Finally, don’t forget to verify your website.
Of course, you should do keyword research and understand what your audience is looking up. Pinterest as something called “guided search” which you can use to help find more keywords that you can use. Engaging with pins and exploring topics that Pinterest has already categorized and organized helps too.
Organize Your Boards & Cover Images
Set goals for your business so that you know what the point is for using Pinterest. For the purposes of these hacks, it’s to grow your list. Since that’s your goal, you’ll want to include Pins that show information right on the pin about why they should click through and what they’ll get out of it. Don’t just let Pinterest organize your pins where it puts them.
Instead, reorganize the boards so that when someone is looking at the overall picture of your Pinterest they understand the theme. Choose the right cover images to tell a story. Over time, create a board that expresses every possible engagement and interaction that your audience will have with you. For example, if your topic is about moms keeping their home organized even though they have toddlers you might have boards with titles like, “Toy Organizing Options Under $25” or “Laundry Room Organizing Options”.
Advertise on Pinterest
One way to get your pins noticed on Pinterest is to promote your pins. You have to have a business account, and then you have to get approval to promote pins. It can take some time so while you’re writing keep building your Pinterest account. You’re more likely to get approved if you have a cohesive account already so you may want to wait until you have several boards.
Know the rules which change often. So, read them when you apply to be able to promote your pins. But most of them are obvious. You can’t use other people’s brands, no CTAs on the pin, no drugs, no alcohol, no guns, and no porn. Plus, you can’t have more than one hashtag in your Pinterest description. This is something that snags people a lot who don’t read the rules. These can change so please read them.
Once you’re approved, pick the right pin to promote, one that is from your own pinboard, that will help build your email list. That means it goes to a website landing page on your site so that they can sign up for your email list from your own pinboards
Watch Pinterest For Updates
Finally, be sure to keep checking for updates. Pinterest is always updating their features and functionality. They update everyone through their blog. You’ll want to make sure to read it as often as possible so that you can keep up-to-date.
Your entire Pinterest account should be optimized in the ways mentioned so that you will get the most views that are useful. You want the people who visit your pinboards to want to keep looking at them because they’re finding what they really wanted to find.
Create Dedicated Landing Pages
To make this all work, you need to create dedicated landing pages for your pins. You want your Pinterest visitors to click on a pin and go to a page that encourages them to sign up for your email list in some way. The page can lead them to a simple sign up form, a lead magnet, and other items that encourage engagement and signing up for your email list.
Show Your Personality
Don’t be afraid to show your personality on Pinterest. Yes, your brand should have a personality. Some people call it the “brand voice.” The words you use, the images you use, the way you describe things all contribute to that personality. Know what you want it to be and create copy that matches. You may want to be sincere, spirited, reliable, charming, or tough. It all depends on what you’re marketing, to whom, and what the audience you want to attract likes. You may have to study the audience, but you also know who you are and what you’d like to project.
Show Social Proof
A good way to show social proof on Pinterest is to participate in pinboards and host Group pinboards too. Both are great ways to show social proof on Pinterest. To get used to how group pinboards work first join a group pinboard and watch how it works. Then, when you’re sure about how it works, you’ll want to host a group pinboard that attracts your audience to it so that you can get them on your list.
Offer Content Upgrades
When you post an image linking to a blog post and they click through to read, you’ll want to give them reasons to sign up for your list aside from a form slide. A great way to accomplish this is to add content upgrades to the blog post content.
A content upgrade is a simple in-content link to more information, usually in the form of a PDF file. Upgrade information offers usually require the reader to provide an email address to download the offer.
You will want to provide a lot of value to your audience through incentivizing your pins. Ensure that your pins lead to a lot of value. For example, instead of leading to just one blog post about a topic it can lead to several blog posts about a topic, several types of lead magnets, and information that focuses on the success of your audience.
Use Some Automation
Keeping your pinboards up to date can take a lot of time. You’ll want to build up your pinboards with amazing content. And follow a lot of people so that they’ll follow you. Most of the time when you follow someone on Pinterest they follow you back. One way to build up followers is to set up automation software that will automatically follow other users.
Another way to use automation is to use software that schedules pins for you just like you do Facebook updates, blog posts, and Twitter. Even adding the “pin it” button to your site so that all images appear with the Pinterest image pinner on it will encourage your readers to pin your poss. There is so much that can be automated, but you want to be careful and make sure it serves the purpose you want it to serve while keeping your Pinterest focused and engaging.
Some software to investigate using:
- Tailwindapp.com – This is a solution that lets you find content to share, schedule posts, and even monitor engagement. This is a great tool to use with Pinterest to help you build your list.
- Buffer.com – This software works with a lot of social media including Pinterest and will help you save time by scheduling posts, and even analyzing how everything is working too.
- Pinpinterest.com – Built for Pinterest to help you get a lot more followers. You can schedule pins, auto follows, pin website content, and so much more. You can also try it for free. Since it’s cloud-based, there is nothing to download.
- Viraltag.com – This tool will help you share visual content including recycling content by simply putting it in the schedule. You can even work with a team, study analytics, and collaborate with others.
The key with automation is to refrain from using it as a replacement for engagement. You will still want to respond to comments, make your own comments, and engage with your viewers as often as possible. As you build a record of engagement even people who don’t want to comment will trust you more, go to your website, and sign up for your email list.
You really can’t talk about Pinterest and list building without also mentioning the fact that you can also outsource to an expert. If you already have a lot of content on your blog, you might want to engage a Pinterest expert to get you started at least by improving your images, setting up your account, and building a few boards. You may still need to build specialized landing pages yourself depending on the type of expert you hire. But this is a fast way to get results.
Building your list with Pinterest is very effective. But remember, using Pinterest takes time. It’s a long game. But, if you follow the process, each thing builds upon the next and will snowball into more results over time. Get started now so that you can experience this effective, creative, and fun way to grow your list.