10 Essentials of Info Product Traffic Mastery
You can work hard and release an amazing product—one that you know is perfect for your audience and get little if any, traction. Go back and look over your product again. Maybe you even ask for some feedback about this project from a mentor or coach you trust.
The sad fact is that creating an offer is only one-half of finding success online. The other half is finding people who will actually buy that product. This is known as “traffic” and you need a good amount of traffic in order to connect with your buyers.
The good news is there are many different methods that can attract traffic to your site and your product. Here are the essential traffic tips you should focus on…
Traffic Source #1: Pinterest
Pinterest is different from other social media platforms because users go to the site looking for inspiration, particularly when making purchases. If you’re setting up a Pinterest business account, there are a few things to keep in mind before pinning your first post.
Focus on Your Niche
Don’t make your Pinterest a random collection of different boards. For example, your niche is a housing development. So don’t have a board for clothing, another for animals, and one for movies and entertainment. Instead, create a separate Pinterest account for personal boards.
When you have random boards on your business Pinterest, it confuses visitors and messes up your branding. Remember potential buyers are going to your board to find out more about your niche.
Set Up Multiple Boards
While you should limit the type of content on your Pinterest, you don’t need to limit your boards. In fact, you should have several of them. Think about what your visitors and followers may want to know more about.
If your niche is dog care, you can create boards on all things dog, such as leash training, caring for aging dogs, and the best canine products. These topics are all relevant to your main business.
Participate in Group Boards
A group board is similar to a personal board. The difference is that many people can contribute pins to the group board.
However, keep in mind that group boards can have specific rules. This means you’ll want to read the board’s description carefully before jumping in to pin something.
Don’t join group boards that aren’t relevant to your niche. Think about whether they’ll actually be beneficial to you. A poorly run board or one that is filled with spam can hurt your traffic.
Use Beautiful Images
No matter what your niche, Pinterest runs on images. Therefore, if your graphics are subpar or not correctly sized, you’ll lose visitors.
If you’re not sure how to create images for Pinterest, try using a tool like PicMonkey or Canva to create pins. Don’t forget to include your logo or website name on your photos. If your image goes viral, you’ll want it linked back to you.
Make Your Covers Count
Boards with pretty covers get more clicks and more traffic. You need these graphics to be striking, but keep them in line with your brand. Use the same fonts and colors for all the boards to give them a streamlined, professional look. This will also help your board stand out to new followers.
Traffic Source #2: Facebook Live
Anyone with a Facebook account can use it to create live videos. They’ve become extremely popular with both individuals and businesses because of the reach the content platform can provide.
The cool thing about these live streams is that Facebook will begin notifying your followers about twenty minutes after you start your video that you’re live. This boosts your visibility and makes it easier for you to get traction.
However, it also means you’ll be live for a while, so plan for content that can cover a twenty-five to forty-minute video. If you need to go longer, you can! Facebook allows users to record up to four hours of content in a single video.
Ask Your Audience for Ideas
One of the best things about Facebook Live is how much you can interact with your audience. A lot of people watch Facebook videos to learn something, and Live is a great way to do question and answer posts, or Q&As.
Don’t hesitate to ask your subscribers or viewers what content they’d like to see covered in your videos. This not only helps you generate ideas but is also lets your audience know that you’re personal and approachable.
You can also ask your audience about what they’re struggling with in their own lives or businesses. Doing this will create an atmosphere that generates feedback for them as well, boosting your impact.
Use Live for Upcoming or Existing Content
Take advantage of how you can build anticipation for your content. For example, announce new blog posts or products at the end of your Facebook Live. This will drive your audience immediately and directly to your content as soon as it’s available.
Keep in mind that you can use Live to create a content series. If you have content in written form, don’t be afraid to cover those in-depth via a Live post. Cover chapter by chapter or article by article and save some time for a Q&A at the end.
Use Bonuses on Live
Create special bonuses to offer your subscribers, who watch your Live videos. For example, create a bonus spreadsheet or checklist that’s mostly universal for your niche. Mention it at the end of the video, and don’t make it a one-time thing. Give your viewers something that will keep them invested in your videos and they’ll regularly tune in.
Interview Someone in Your Industry
No matter what your niche is, there will be people who have a lot of influence and impact. When you interview an expert, their subscribers will pay attention to your Facebook page, and in turn, your business.
Make sure to interview someone because of their knowledge, not their number of followers. While the amount of subscribers is significant, it’s more important that you show your visitors you interview professionals who know what they’re talking about.
Traffic Source #3: Interviews
Being interviewed by other niche leaders makes you look like an expert and can drive plenty of traffic back to your info product. While being interviewed may seem intimidating at first, keep in mind that you don’t have to have all the answers or be an expert on every topic. You just need to show up and make that human connection.
If you’d like to be interviewed, here are a few tips to get you started…
Freshen Up Your Content
The first thing someone looks for when searching for a potential interviewee is their ‘About’ page on their website. Make sure there’s a professional photo on this page and that all your information updated.
If you run a blog, keep new posts on it regularly. If someone comes to your blog with the idea to interview you, and sees you’ve updated twice in the last six months, you could lose out on that opportunity.
On your ‘About’ page, mention that you’re open to interviews. Sometimes podcasters and journalists don’t approach you for an interview because they’re worried you might be too busy. Phrase it in a professional way, such as “I’m available for…” and include an email address that potential interviewers can reach you at.
When it comes to your business, professionalism matters. If your website and Facebook page are great, but your social media sites like Twitter and Instagram are unprofessional, it can turn potential interviewers off to you.
Podcasters and journalists want to interview someone they’d want subscribers to get to know. Therefore, if you’re unprofessional, you’re going to attract interviewers who are the same way, which will hurt your business.
Stay Up to Date
One great way to find interview opportunities is to follow podcasters. Podcasts are often hour-long audio segments and good hosts are continuously looking for people to feature on their shows.
Interview opportunities usually aren’t mentioned in the actual podcasts, so keep yourself updated on their websites or social media accounts, where they’re more likely to say they’re looking for interviewees.
You should also have an account on websites such as Help A Reporter Out. This website allows you to view reporters who are in need of quotes. If you have one to offer, you can send it. However, you should keep a detailed list of your quotes as well as who you send the list too. This allows you to check on their website and see if it was used.
Ask for What You Want
While it can be scary to ask for an interview slot, it’s also one of the best ways to gain one. It’s the same as going for a job interview. You see an open position, and you apply for it. You never know what might happen!
Traffic Source #4: Twitter
Twitter users love links and will spend hours scrolling through their rapidly updating feed to look for new content. It’s what makes the social media site so great for sending traffic back to your site. Here are five tips to use the social media site to your full advantage…
Hashtags are designed to be used on many social media platforms and even on blogs. While hashtags such as #amworking are popular, you can also use hashtags that are specific to your industry.
Other users can follow lists of hashtags or lists of people who use these hashtags, and this allows you to reach a broader audience and find new followers.
While remaining professional on social media is important, it’s also okay to have fun while you’re on there. Interact with your followers in a way that shows them you’re not only knowledgeable about your niche, but also a person they like talking to.
Don’t be afraid to share your personality at the same time you’re sharing your content. Followers and fans like to see your unique insights and know that you’re bringing something all your own to the industry.
Retweet the Gems
Don’t spend all your time on Twitter just posting your own stuff. The best way to reach other people on the website is by retweeting others’ content. Retweeting is great because you can share something you like and the credit automatically goes to the original poster.
However, you also have the option to retweet with a comment, so if you really enjoy the content or want to let others know to follow the person, you can say it along with the original tweet.
Use Tweets to Generate Curiosity
One big mistake a lot of Twitter users do when it comes to business is giving away all their information in one tweet, or a series of tweets. Your goal is to attract users to your website, and ultimately, to your business.
Followers aren’t going to see a random tweet from you and then go look you up online. You need to provide them with that link right there in your tweet. So instead of writing a series of tweets, write up a blog post and then tease your audience with a line or two from it. Then follow that with the link to the post a little while later. This will entice readers into visiting the post, where they can discover your info product.
Like hashtags, images aren’t just for Instagram. Don’t be afraid to upload images in your Twitter feed. Not only are they more eye-catching than text, but they also allow you to add a splash of personality to your posts.
Traffic Source #5: Instagram Stories
Instagram isn’t just for your friends and family. There are thousands of businesses using this social media platform to gain new subscribers and clients.
One of the best ways to siphon traffic from Instagram to your products is by using Instagram Stories. If you’re not familiar with Instagram Stories, it’s video content you can post on the social network. Typically, the videos are under 60 seconds in length. You can upload prerecorded videos or record live if you prefer.
Here are a few tips to help you experiment with Instagram Stories.
One of the coolest things Instagram Stories released was their “highlights” section. This allows you to make a permanent collection of the stories you wish to remain front and center on your profile.
By keeping them here, users no longer have to go searching for your stories. You can group your stories any way you want, and have a few different highlights for your niche. So if you run a cat grooming business, you can have a different highlight section for long and short fur, as well as health, fitness, and more.
A year ago, Instagram started allowing users to include links in their stories. All the viewer has to do is swipe up, and they’re instantly directed to the link you put in your story. This is a great way to drive traffic to your website because users don’t have to go looking for you.
However, only business accounts are allowed to use this feature and it’s not available if you have less than 10,000 followers.
Take Advantage of Tagging
If you don’t have 10K+ followers, there’s another option for you. On any Instagram story, you create, you can tag other users including yourself. This will create a link for followers to take to get to your profile.
You can drive traffic to your website with this by simply stating “Check out the link in my profile for more info.” It’s an easy way to gain subscribers and sell your info products.
Stage a Takeover
Instagram has a feature that allows you to takeover someone else’s Instagram feed. Essentially, you’re posting through another person’s Instagram Stories. This was originally just a feature for posts but has since expanded to Stories.
If you’re doing this, try to find someone who has more than 10,000 followers so you can put your links into the Story. You can also do an Instagram swap, where the person posts through your feed while you post through theirs. This is great because it sends traffic and new viewers to your feed.
Keep Track of Clicks
Every time you upload an Instagram Story, use an app or site such as UTM codes that track how many people actually click on your link, and which links are the most popular. This will help you know what your followers are looking for more of.
Traffic Source #6: LinkedIn
If you’re looking for a way to send traffic toward your product, you can use LinkedIn. When your profile is set up and configured correctly, it can help direct your connections back to your website.
Update Your Profile
For a personal profile, make sure you have a photo up. It helps people feel like they can trust you more when they see a personal photo. Be sure to use a recent photo, not one from twenty years ago. Connections want to see what you look like now.
While you’re updating your profile, check your summary section. Use it to share information that will appeal to your audience. Include other relevant information, such as your education, experience, and projects you enjoy.
Driving traffic means you need to have consistent updates on LinkedIn. Aim for four to five times a week. This puts your posts in front of people you’re connected with and the more often they see you, the more they feel like they know you.
As a result, they’ll follow up by checking out what you have to offer. You can link to your blog, your business site, or even your own product.
LinkedIn offers plenty of groups that you can join. If you’re not part of any, find some that are related to the field that you’re in. By joining various groups that are part of your niche, you can build relationships, and establish yourself as an expert.
You can also create your own LinkedIn group. Invite previous buyers, industry leaders who are in the same niche, and others to join your new group.
Engage with Others
In order to direct traffic to your product, you have to engage the audience on LinkedIn. Your posts should address a need or answer questions relating to the niche that you’re in. You can do this with the content that you create or by sharing content that’s relevant.
Follow the Influencers
Every year LinkedIn creates a list of their top influencers. These influencers are able to direct traffic to their businesses based on the quality of content they shared on the social marketing site. Study the techniques these influencers used and implement them on your profile.
Traffic Source #7: Affiliates
Driving traffic back to your information product is hard work. However, you don’t have to do it all on your own. You can leverage the power of affiliate marketing to help you spread the word about your product.
You may only have a limited scope of connections, but you can create an army of hundreds to raise interest and bring attention to what you have to offer. The more affiliates you have, the more connections you make and the more potential customers you’ll find.
Some marketers shudder at the idea of giving a commission because it looks like they’re losing money. Nevertheless, this isn’t the case. By branching out and using other people to help get your product noticed, you boost your profits more so than you can do on your own.
Affiliates Want to Promote You
The reason for this is because many affiliates already have a following. They’ve created a loyal audience of their own that trusts their recommendations. It could also be that these affiliates have a lot of engagement with email campaigns when they suggest a product such as yours.
When you use affiliates, it’s a less expensive way of bringing attention to your product versus spending more money on advertising dollars. You end up with free advertising because the commission is only earned when your product actually sells.
Network with Other Bloggers and Marketing
Be proactive to build your affiliate army faster. Creating your tribe doesn’t take a lot of time if you seek them out. You can do this by being active across all your social media accounts. Talk about your product using tweets or in Facebook posts.
This works best if you’re doing things like sharing your knowledge or trying to help others in some way. You can become a leader or expert in your niche and that draws affiliates to you as your name and expertise is shared across platforms. You can reach new affiliates this way as well as your current affiliates.
Look for Affiliate Groups
You can find a lot of online real estate places to look for affiliates. There are affiliate groups as well as forums that allow people to talk about products as well as network with others.
There are also Facebook groups dedicated to product and affiliate sales. However, these places are usually filled with marketers who also want affiliates. That means you need to stand out. Do this by sharing how becoming an affiliate for your product can help them rather than just showing how it’s going to help you.
Traffic Source #8: Give Back
People will automatically go wherever their needs are met. When they have a problem or want some questions answered, they’ll seek out the person who helps them. You can be that person giving back to your community. Doing this for others at the same time also helps you.
When you give back to your community, it brings traffic your way. Because you helped them, others will want to check out your product and be more likely to make a purchase.
You can give back to your community in four key ways.
Participate in Facebook groups for your niche or build a group of your own. Comment on other people’s posts. When someone has a question, answer it. Share advice and make suggestions.
Help people who are new to your industry. When people are starting out, they could make the same mistakes that you made. By sharing your own story, you can help them to avoid the pitfalls that you encountered. People remember those who help them save time or money.
On Question Sites
Use your expertise in the niche to reach a broader audience by engaging with others on the question and answer sites like Quora or by joining an expert answer site. It feels good to help others and you never know where the conversations might lead you.
Start a hashtag on social media that’s specifically geared toward giving back. With this hashtag, offer things like tips for beginners or where people can find resources. You could make this hashtag relevant to whatever niche you’re in such as fitness, weight loss, or making money.
Along with the niche specific hashtag, you could include a hashtag for your product, the name of your website or words specific to your branding.
Another way to give back to your community is by mentoring. You can do this through one on one mentoring where you teach a newbie what you’ve learned about succeeding in your niche. You can also direct the person to other helpful tools.
When you give something of value to others, it makes them appreciate you and builds a sense of community. It also makes them want to reciprocate and check out your website or blog.
Traffic Source #9: Your Own Podcast
Podcasting is a way to get your product noticed and drive traffic to your site. They are also easy to use way to advertise. You can use podcasting to find new site visitors, engage with current clients, or interact with others working in your niche.
Use What You Have
It doesn’t take a lot of time to create a podcast or a podcast series. If you’re not sure what to say, you can look at the content that’s already on your site and create a script based on the information you already have.
Email Your Subscribers
You can give a podcast link to your email subscriber list and encourage them to share the information across their social media platforms.
Seeing your journey humanizes you and makes your audience empathize with you. They feel like they can relate to you because you’re not afraid to show flaws or mistakes. That personal touch can make a podcast a great selling tool to point people toward your product.
Optimize Your Episodes
When you create your podcast, remember that you want to optimize it for search engines. Use keywords, SEO in your titles and descriptions.
Offer an Upgrade
Use the podcast to promote a free report or other material that’s linked with your product. Once the listener finishes the podcast, you want to steer them back to your site, where you have an offer. Make sure that the report or other material ties in with whatever you talked about in the podcast.
Traffic Source #10: Product Bundles
Product bundles typically work like this: a host decides to offer a bundle to her community. She gathers one product from each contributor then sets up a sales page. The bundle is sold at a low price that’s heavily discounted from what a buyer would pay for all of the products individually.
The advantage of taking part in a product bundle is that it sends more traffic back to your site. It also lets new buyers get to take a chance on your projects. However, keep these things in mind before you jump into creating the next bundle.
Pick the Right Bundle
Don’t agree to a bundle that’s too far outside your niche. If your niche is dating, a bundle for pet owners is a terrible idea. It won’t further your goals but it will confuse people who are introduced to your brand this way.
Pay Attention to the Host
Along with choosing the right niche, you also want to look at who the host is. If the host is someone with a terrible reputation or is known to be unprofessional, you could be painted with the same brush. However, if the host has a good reputation in your niche, then go ahead and get involved.
You can use an existing product for the bundle. You may also want to create something unique, too. Try to make this new product a good fit with your current line. That way if bundle buyers like your first one, they can come back to your site and purchase more content on the same topics.
Assign a Dollar Amount
When you participate in a bundle, be sure to think about the value of your product. You want to do this because the buyers are more likely to feel like they’re getting a cool deal if they know how much your item typically costs.
One Size Doesn’t Fit Everyone
When it comes to traffic methods, don’t be afraid to experiment. Try several different ones until you find what works best for your online business.
Don’t forget to keep track of what traffic boosters you’ve tried and the results you saw. This will help you when it comes time to release your next product and promote it.