Develop Your Social Marketing Plan
A Personal Brand
Something that more and more businesses should consider, is using a personal brand.
A personal brand means that you’re not going to create a logo in the traditional sense or give your business a name. Even if you do, that is going to play second fiddle to your own name and your own face which become your brand.
This can work incredibly well, because by having a personal brand, you allow your visitors and followers to feel as though they can get to know you. In return, this then helps to build trust and familiarity. Would you be more likely to buy off of a friend, or a stranger in the street? Using a personal brand allows you to put yourself somewhere in between those two points.
At the same time, a personal brand can also be used to promote a value proposition, a lifestyle and a ‘dream’. The idea is that you live the life that you are promoting. If you have a fitness brand all about eating well,
feeling confident and breaking personal records, then you can post images of yourself training, go live on Facebook Live and more – showing yourself doing the things that your audience want to do.
This can be very inspirational when handled correctly and can motivate more people to follow you, to consider following your brand and to buy from you! This also gives you a near limitless supply of images, videos and other content you can share on social media.
It’s only once you’ve settled on all these things that you can then decide on which platform you’re going to use.
That’s because the best platform is going to depend partly on your brand and the message you want to convey.
What is the best way to get this message across?
For instance, Facebook has the largest audience with 2 million users. This makes it fantastic for reaching the widest possible demographic, which includes more of the less ‘internet savvy’ groups such as older markets. It is great for sharing content, for live video, for discussion on the wall and for PPC advertising if you have some budget to put into that.
On the other hand, Instagram is the second largest market with around 700 million monthly active users. That’s still an awful lot but what’s interesting is that proportionately more of these users are women and are slightly younger.
What’s more, is that the visual nature of Instagram makes it great for selling a lifestyle and a value proposition. It’s also great for promoting a product. The ‘stories’ aspect works very well in particular with a personal brand.
Better yet, the ROI is supremely low. Posting a few images to Instagram takes barely any time during a day if you have a good camera in your phone and you genuinely do practice what you preach – but it can build a massive following and gets lots of reshares, likes and more!
Finally, you can now come up with a plan. More specifically, you should try and come up with daily, weekly and monthly plans.
In other words, what are you going to do on daily basis to get to the point where you want to be in one year, two or three?
This will usually involve making regular posts of some sort, but in particular, it will mean doing that in a way that is sustainable for you and that fits into your routine.
In an ideal scenario, you would post as often as possible for all the major social media platforms and other that skirt the definition:
This will help your brand to be ‘everywhere’ and maximize exposure. And by posting regularly, you will have a greater chance of your posts being seen. There’s a saturation point at which you can start to overwhelm your followers but even this can be avoided by setting up ‘sister’ brands to help promote yourself.
So, there’s not really an upper limit. The only upper limit is set by how much you can accomplish regularly. And this is also going to be affected by other aspects of your marketing, such as your content marketing for instance and any video presence on YouTube.
Thus, your marketing plan is likely to be somewhat limited. Start then by focussing on one channel primarily whether that means Instagram or Facebook. Make sure you at least have a strong showing on the top three.
Think as well about the regularity with which you can post content to your site and where you’re going to share that. Again, promoting content on the three big platforms is always a good idea (Facebook, Twitter, Instagram) and you should also look at sharing in online communities like reddit and Google Plus communities.
Finally, look into the different tools you can use to make this process easier and to reach an even larger audience. This will likely mean using things like Buffer or IFTTT in order to automate posts when you don’t have a chance to do anything yourself and it could also mean hiring additional services to help you.
Through the rest of these reports you’ll learn more ways to grow your social media faster and reach an even bigger audience, so read the whole set and you should be able to come up with an ideal social media strategy to reach a massive audience!