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Retargeting Outlines, Checklists, Worksheets and Slide Presentations

 

Repurposing Outlines, Checklists, Worksheets, and Slide Presentations

 

You have a collection of PLR that you’ve proudly used. But there are some elements of it like outlines, checklists, worksheets, and even slide presentations that you haven’t touched. It’s not that you don’t want to use them. It’s just that you’re not sure how to get started.

If that’s you, then have no fear. There are plenty of fun and exciting ways you can use this valuable PLR content. Here’s what you need to do to get started…

Idea #1: Create an In-Depth Tutorial

You can take a checklist and turn it into an amazingly in-depth tutorial. Start by opening the checklist and copying it without formatting to a new document. This should remove the boxes and bullets, making it easier for you to edit the content.

The first thing you’ll want to do is create an introduction for your tutorial. You only need to type up a quick paragraph or two. It’s smart to share why the tutorial is needed or how you came to learn it.

For example, you might say, “I wanted to share this tutorial with you on creating a thumbnail for your YouTube videos after I spent an hour searching for how to do this and only found outdated advice.”

Once you have your introduction, move on to the steps listed. Expand on them by including more detail. Most checklists are short and streamlined. This is great in checklist format when the reader needs a quick memory jog.

But in a tutorial, readers typically expect more detail. So, don’t just say “open your image”. You’ll say something like, “To open your image, click on the File menu in the upper left corner. The second or third option is to import. Click on it and you can select your image.”

To make your tutorial even more helpful, try to take screenshots as you’re explaining the steps. You can take screenshots using a tool like Snagit or if you’re on a tight budget, Microsoft has a free app called Snip & Sketch. Previously, it was referred to as the Snipping Tool or Screen Sketch. Depending on your version of Windows, you likely have one of these tools.

If the tutorial you’re creating isn’t technical, you may want to take images as you work. If you’re creating a tutorial on hand placement for playing a song on the guitar, you may want to use your smartphone to take a few selfies, showing your hand in the various positions.

By including images and screenshots, you are creating a tutorial that will truly be valuable to your audience and they’ll remember your excellent advice. Plus, with the variety of tools available to you, it should only take a few extra minutes to grab a few screenshots or photos.

Once you’ve finished expanding on the steps and adding your images, you’ll want to add a conclusion to your tutorial. This is your chance to give any additional reminders to your community and wrap up your thoughts.

After your conclusion, make sure to include a call-to-action. Invite your readers to join your mailing list, sign up for your course, or follow you on Facebook. This ensures that visitors who enjoyed your content will continue to hear from you for weeks or months to come.

Now that your in-depth tutorial is complete, you can post it to your website or blog. You could also save it as a PDF and simply give it your mailing list subscribers as a free, unexpected gift.

Idea #2: Go Live on Facebook

Going live on Facebook is an intimidating thought for many marketers. But it’s one of the best ways to get in front of your community. Users love watching video content on Facebook.

Even better, the social media giant will help promote your videos to your fans. When you’ve been live for fifteen minutes, Facebook begins notifying your followers and fans that you’re online. This drives even more traffic and views to your content.

If you worry about not having anything to say when you go live, this is a great way to repurpose some of the PLR content you have sitting on your hard drive.

Any content can be used for this purpose including reports, articles, and eBooks. However, with this PLR, it might be too tempting for you to duck your head and spend your time reading the content word-for-word. This won’t make for a great live experience for your followers.

That’s why you want to reach for low content PLR such as an outline, checklists, and worksheets. These provide an excellent way to work through a Facebook Live video. They give you just enough content to get you started, creating a framework.

But you’ll need to fill in the holes with your examples, stories, and ideas. They can get you rolling and keep you on track if you feel like you’re losing steam.

To begin, all you need to do is choose a quiet location such as a conference room, your empty car, or your favorite chair in your home office. You’ll start the broadcast from your Facebook page. This will garner you more views than doing a Live from your profile.

Introduce yourself and your topic. Don’t worry if no one’s watching at first. It can take a few minutes for Facebook’s notification system to kick in. Plus, it gives you a chance to get comfortable in front of the camera.

As people begin commenting on your Live, acknowledge them. You can say something simple like, “I love your hat today, Sandra!” or “It’s great to see you, Nick!”

If there are questions, be sure to answer them. You may be surprised by just how much you already know. If you do come across a question that stumps you, just say, “You know, that’s a great question. I’m going to tackle that with you after the broadcast” or “I’m not sure about ABC. I’ll have to do some research and get back to you.”

Keep in mind that you may find yourself repeating the same information occasionally due to the live nature. People may ask similar questions or want you to share your story again. Don’t grow impatient in these moments. Remember that your community is engaging with you and celebrate this fact!

When you’re done with your broadcast, thank your followers for watching and give them a quick call-to-action. Tell them to follow your page on Facebook to get updates or to sign up for your mailing list so they don’t miss future videos from you.

Idea #3: Worksheets Make Great Content Upgrades

If you already have one opt-in gift like a short report or video series, you’re probably seeing some list growth. But having just one single opt-in is a bit like building a store with only one door. Sure, it’s still functional but you’ll get even more customers if you have multiple doors available.

It’s the same way with your mailing list. You’ll grow it even faster if you have multiple ways that people can “enter” your list. That’s where the content upgrade comes in.

Some marketers aren’t familiar with this term. A content upgrade is a bonus item that you offer website visitors after they consume some of your content. For example, you have a wonderful article you’ve written about helping your kids develop self-esteem. It’s one of your most popular posts.

You could make the post even better by including a worksheet, checklist, or cheat sheet for parents at the end. Ask these visitors to sign up for your mailing list to get instant access to your content upgrade. The advantage here is that you’re giving your subscribers something valuable while growing your list.

PLR worksheets are natural list builders that make excellent content upgrades. You can start by finding a worksheet you like and editing it. Make sure the content is relevant to your audience. Then add your branding like your logo and your fonts.

When you’re done with these changes, save the final document as a PDF. This makes it easy to share your worksheet with your subscribers.

Next, you’ll upload your PDF worksheet to your website. You can do this through your WordPress library or you can add it to your Amazon S3 account. Be sure to copy and save the full URL of the PDF. You’ll need it later.

Now it’s time to create a new blog post. You’ll want this to be on the same topic as your worksheet. You can use PLR content for this step. For example, if you have a chapter from an eBook you love or you have a favorite PLR piece you’ve been waiting to use, this is your chance.

Add the PLR blog post to your website. Be sure to change the original title, personalize the content, and edit it for your voice and style. At the end of the content, tell your readers about your amazing content upgrade.

But before you hit publish, wait one quick second. There are still a few steps you need to take to make sure the whole process flows smoothly for your subscribers.

Go to your mailing list services like Aweber or ConvertKit. Create a campaign or autoresponder series for your new content upgrade. Write a quick email that thanks to the subscriber for signing up, provides a link to their worksheet, and invites them to contact you if they have questions or need advice. Set this email to send as soon as a visitor subscribes to this new campaign.

Then write a second email in your series. This should be a quick reminder message that lets subscribers know they can still download their worksheets (or other content upgraded). Provide the link again and sign off. You’ll want to make sure this email goes out 3-4 days after the first one.

Once you’ve completed this step, you can go back to your blog post and publish it. After that, you’ll want to promote it on social media so new visitors can discover your content and become enthusiastic subscribers.

Idea #4: Turn Slides into Social Images

Some PLR providers include slides with their packages. These slides are great for creating videos that you can post to YouTube and Facebook. You can also use these slides to create webinars where you promote your products or those of another seller, so you can earn affiliate commissions.

But once you’ve used the content in these ways, don’t just shove it to the back of your hard drive to languish. Take your slides and export them into images. Make each slide its image.

Then schedule these images in your favorite social media schedulers like Buffer or HootSuite. If you don’t enjoy tasks like scheduling content, you can get a virtual assistant to do it for you.

When scheduling your images, be sure to post valuable content alongside it. Typically, on Instagram and Facebook, you want longer captions that are 2-4 paragraphs. But with Twitter, you have to be concise at 280 characters (which is usually 2-5 sentences).

In your caption, invite your followers to sign up for your webinar or watch your video. If you’re trying to grow your list, include a landing page where visitors can sign up to see the content in exchange for their email address.

You’ll also want to use a few hashtags in your captions. Hashtags are keywords that make it easier for other social media users to find your content. Most social media platforms allow you to use 3-10 hashtags.

But be sure to choose hashtags that are relevant to your content and your business. If you run a pet parenting website, don’t use hashtags like #beauty or #marketing. They’re likely to confuse your audience and may make the social media company think that you’re attempting to game the system. In turn, they’ll show your post to fewer people.

If you need help finding hashtags that are relevant to your niche, use a website like Hashtagify or search on your preferred social media platform and pay attention to what hashtags others are using. For example, if you search the #cats on Instagram, you’ll see other hashtags like #catsofinstagram, #catlovers, #catoftheday, and #catsoftheworld.

Don’t just schedule an endless stream of your slides. Although it may be tempting to do this to garner more views on your content, it can be annoying. Instead, try to mix in the slides with your regularly scheduled content.

So, if you typically post a picture of the book you’re reading, what your cat is doing, and your new blog post, mix in that slide image right after the one about the book. Doing it this way keeps your feed from becoming all business or all personal. Instead, you show your audience who you are as a person and who you are as a professional.

Idea #5: Transform a Checklist into a Video

Another way to use your PLR content is to make a checklist and create a video around it. There are a few different options for doing this. All of them are good but some of them may be more useful than others, depending on your niche.

If your checklist is teaching users how to do something like play the guitar, learn to skateboard, or start a garden, then you’ll want to grab a camera and record yourself walking through the steps.

For example, you might take your smartphone and show users how you prepare the dirt for planting. Along the way, you might give tips and insights into what time of year is best to plant various crops.

Don’t be afraid to share resources here that users may find helpful. You might reference your favorite gardening book or tell your viewers that the Farmers’ Almanac is the best way to ensure they choose the right plants for their region.

Creating a video this way is great if you want to be on camera and prefer to teach your audience as you go.

But if you don’t want to be on camera, you don’t have to be. You can take the steps from your checklist and create an over-the-shoulder tutorial video. This is especially helpful if you’re explaining a tech topic.

When creating a screenshot style video, be sure to slow down and talk about what you’re doing and why you’re doing it. For example, you might say, “I’m choosing these dimensions for my Facebook cover photo so when I upload it, the final image will display correctly across all devices including mobile ones. That’s why I recommend you use the same dimensions.”

You may also want to take it a step further and share the dangers of not doing it the way you suggest. You could say, “Now, you can use your dimensions, but you may have difficulty achieving the look you want later. Doing it this way saves a lot of time and frustration.”

Keep in mind with screenshot videos you can use Snagit to record. If your budget is tight, you can use a free tool like Screencast-O-Matic.

Your recording will be limited to fifteen minutes and there will be a watermark on it. However, you can spring for the premium edition to get longer videos and remove the watermark.

Once you have your video recorded, you may want to edit it. There are a few reasons to do this—maybe you want to zoom in on a section or you want to blur out your username on a website.

You can use Camtasia for these tasks and many others. If you’ve been using Screencast-O-Matic, there’s a basic editor included with the program but it’s not as robust as Camtasia’s editor.

Of course, there’s a third option for turning a checklist into a video. In this one, you can use your favorite slide creators like PowerPoint, Canva, or Google Slides.

Start by creating a title slide then a second slide that introduces who you are. If you have a compelling story, this would be a great time to share it. For example, if your video is about minimalism, then during the second slide you could talk about your journey with minimalism. This will make your content more personal and help your audience relate to you.

After that, take each step from the checklist and turn it into a slide. Add a closing slide that quickly recaps everything your audience has learned. Then create a final slide with a strong call-to-action. Encourage your viewers to go deeper with you by signing up for your mailing list, buying your product, or hiring you.

Once you’re done with these slides, it’s time to go through and add narration. Now if you’ve been using Canva, you can’t narrate from within the app itself. You’ll have to click “Publish” then “Present” and go live to do it.

But if you’d rather not go live, don’t worry. You still have a few options. Export your Canva slides into Google Slides or PowerPoint. Both of these programs allow you to include audio with your presentation so you can narrate, add music, or sound effects to your slides.

Once you have your narration and slides together, it’s time to convert it into a video. For PowerPoint, you’ll go into the Export option and choose your video settings. If you’re not sure which file extension to use, try MP4. This is usually of high quality and accepted by both YouTube and Facebook.

Now if you’ve been using Google Slides, you may notice they currently don’t have the option to turn your presentation directly into a video.

But there is a workaround that you can use. Download your slides from Google as a PowerPoint presentation (click File > Download > Export).

If you’re asked to choose an extension, look for.PPT. This is a standard file format for PowerPoint. You can then open your Google Slides in PowerPoint and export them to the video format of your choice. Of course, if you don’t have access to PowerPoint, you can get a friend to do this for you or hire a virtual assistant to complete the final steps.

Repurposing PLR lets you breathe new life into old content. It keeps your costs down while giving you more content to share with your community.

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