Reusing InfoGraphics, Images, Quotes, Stats, Whitepapers, and Case Studies
Some PLR sellers include amazing bonus items away with their PLR packs. These can be things like infographics, images, quotes, stats, whitepapers, and even case studies. All these content pieces can be useful in your business.
But if you’ve used them already, you might be stuck on how to use them again. After all, some content just seems “stuck” in its format to you. However, it doesn’t have to be this way. There are so many possibilities for re-using your PLR content. Here are a couple of ideas to get you thinking…
Idea #1: Create Card Decks
Some PLR providers include quotes or short text updates that are inspirational. These are great for filling your social media calendar. You can use a scheduling tool like Buffer or HootSuite to keep your feed topped off.
But that’s only one use for short content pieces. You can also use them to design card decks. Card decks can serve a variety of audiences and only need small amounts of content per card.
If you’re not familiar with card decks like we’re discussing, look at these Affirmators. This is a collection of 50 affirmation cards designed to provide self-help and encourage personal growth. You can find card decks designed for families, for teens, for couples, for teams, for kids, and CEOs.
Although you can do a card deck of any length, most customers prefer to receive around 50 cards, so you’ll want to gather 50 short pieces of PLR to start with. Remember that you can mix and match content from different PLR providers if you’re using the content within the original license terms.
Once you have your collection of card content, it’s time to create the cards. You can do this in PhotoShop, Canva, or another photo editing program of your choice. You can use any dimension you choose for your card deck, but the best ones are usually around 2.5 inches x 3.5 inches (that’s standard poker size). The reason this is a great size is that the card is easy to hold and read for most people.
But consider your target audience before you commit to card size. If you serve older seniors who have eye problems, then you may want to opt for a larger card size so you can make sure your font is easy to read.
Keep in mind that all of your cards will have the same back or exterior. So, you only need to design 1 back card. But you do want the exterior to feature your branding in some way. This could be your logo, website address, or even a photo of you.
After you design your card exterior, you’ll want to design the interior of your cards. You’ll have to create these individually. However, you don’t have to start from scratch each time. Otherwise, you’ll spend hours working on this project.
When you’re ready to create the interior cards, make a template. Then duplicate the template 50 times. You can copy and paste in the same folder, just changing the file name. So, you might have a collection of PSDs that say: interior_card1.PSD, interior_card2.PSD, and interior_card3.PSD.
Now just open each interior once, place your text and save it. If you do it this way, you’ll only need an hour or two to edit the interior card deck.
Once your work is finished with the card deck, it’s time to get them printed. You can search online for a printer to find the best one for your needs. Just Google a term like “print custom card deck”.
Alternatively, you can use a site like SuperiorPod. They offer a variety of card sizes and finishes to choose from. If you followed the dimensions listed earlier, you’ll choose Poker Size Custom Card Decks from the list on the site.
As soon as you upload your cards, you can place an order for them. This is a smart practice so you can inspect the quality for yourself and you may even want to order a few copies to give away to colleagues or clients.
Idea #2: Publish A Detailed Blog Post
Infographics are amazing pieces of content. They’re meaty and visual. They’re super easy to share. You can post them on social media sites like Pinterest, Instagram, and Facebook.
But did you know you can also use one to create a detailed blog post? This will drive more traffic to your website and make you look like an authority in the eyes of your audience and search engine bots.
To do this, you’ll want to start by giving your blog post a good title. Calling it “15 Interesting Stats about ABC” isn’t that fascinating and probably won’t result in that many clicks.
Instead, look at your infographic and decide what the most interesting stat from it is. For example, you might decide that the number of puppies born every year is interesting but the number of them that end up in puppy mills is the angle you want to go with.
Once you have your fascinating statistics, use it as your blog post title. But make it clear that your audience will get a benefit from reading it. For example, you might title your post, “7 Out of 10 Puppies will End Up in a Puppy Mill – Unless You Help” or “9 Out of 10 Spouses Cheat—Here’s How to Protect Your Marriage”.
Now write down the statistics mentioned in your infographic and use them in your content. With the affair angle, you might mention how many spouses use social media to cheat and what the warning signs are.
Keep in mind that you can use other PLR and mix it in with your statistics. For example, you may already have content about how to protect a marriage from an affair. It doesn’t matter if the content came from a different seller or a different product. As long as you have the legal right to use the content, you can mix and match your PLR.
When you’re done with the content, you can add the entire infographic into your blog post. But often you’ll get more use out of your infographic by breaking it up into several different images.
You can find photos to use with your stats by using royalty-free images from Deposit Photos or iStock. If you’re on a tight budget, try to grab some Creative Commons 0 photos from Unsplash or Pixabay.
Once you’re done adding photos, publish your post and promote it on social media to drive traffic back to it. You can also email your list with a link to it so your subscribers can enjoy your meaty post, too.
Idea #3: Create a Visual Timeline
You have a fantastic whitepaper or case study that depicts a customer’s journey. It clearly illustrates the problem your customer was facing, the negative effects they were experiencing, and what they needed.
Then, of course, the right product or service appears on the horizon. It solves the problem for the customer, and they can now reap a host of wonderful benefits.
This type of PLR can be a great way to educate potential customers and convince them to try your product or service. Since the content is PLR, you can add your branding and upload it to your website where you can direct your visitors.
The only problem is that case studies and whitepapers tend to be strong on the text element and can be weak when it comes to graphics. This means that readers who prefer to scan content may not be fully absorbing your words.
Instead, they may only catch snippets of what’s happening—which is great if they manage to catch the good stuff about your product or service. But if they don’t, you’ve lost them.
So, what’s a smart marketer to do?
Turn your whitepaper or case study into a visual timeline. When you do this, you make it easy for your visitors and subscribers to scan your content and determine the amazing benefits they’ll get from purchasing from you.
If you’re not a graphic designer, you may be worried about this step. While you can certainly hire a designer to create this graphic for you, that’s not necessary.
You can create this graphic yourself if you have the right tools. One of the best for the job is the Office Timeline. It’s a free plug-in that works in conjunction with PowerPoint. That means if you already know how to use PowerPoint, you can download and begin using this plugin right away.
If you don’t have access to PowerPoint or don’t enjoy using that program for some reason, you can a professional infographic creator like this one from Visme. It was created specifically with non-designers in mind, so you won’t find complicated jargon or tools with dozens of settings.
When you’re done with your timeline, you can download it as an image or publish it to your favorite social media channels.
Idea #4: Create a Webinar
Often, infographics are filled with useful, actionable steps that your audience can implement to see results. But the design of infographics can make it difficult for the average person to implement all of that advice.
Start by coming up with a title for your webinar. You want this title to promise your audience results. For example, “7 Steps to a Perfectly Trained Puppy” or “7 Quick Ways to Go Keto”.
Create a title slide for your presentation followed by another slide that introduces who you are and what you do. Don’t be afraid to mention your website or blog. Most of your attendees will probably recognize you from this so you want them to make that connection.
Now look at your webinar and break down each section into a slide. If you want to keep the same font and description, you can take a screenshot of that section.
The easiest way to take a screenshot is to use a program like Snagit or the Snip & Sketch tool for Windows. Then import the image into your slide. You may have to adjust the image to get it to display correctly.
If the PLR provider gave you access to the infographic source file (typically a PSD), you can open the infographic in Photoshop. Crop the area that you want to use in your slide and save it as a PNG or JPG file. Then insert it as a regular image into your slide.
The advantage of having the PSD file is that you can edit or alter the infographic. That means if you want to change a tip that’s included in it, you can. If you want to adjust the font size or add your branding, you can easily do that.
However, don’t feel you have to use the infographic. If you’d rather just take the information and add your twist on it, that’s fine, too. To do that, simply copy and paste the text from the PSD file.
As you’re working on your presentation, remember to stay focused on your audience and what they need. While you want to promote your business, you need to be providing real value to your attendees. If you don’t do this, your subscribers aren’t likely to act on your suggestions or spend money with your brand.
When you’re done, save your presentation. Schedule a time to host your webinar and use a software solution like Zoom to run through a practice run. Try to have a friend or two watches to give you live feedback so you can improve and strengthen your presentation.
Idea #5: Create the Ultimate Buyer’s Guide
Whitepapers are usually long-form persuasive copy. They’re filled with reasons that your potential customers want to purchase from you and often contain plenty of stats and other valuable data.
You can reuse this data and copy it on your blog. Create a mega blog post titled: The Ultimate Buyer’s Guide to ABC. For example, if you sell aquariums then you might title yours: The Ultimate Buyer’s Guide to Fish Aquariums. You can also try variations of this title such as:
- The Ultimate Shopping List for (Product)
- What Every (Target Audience) Should Know Before Buying (Product)
- 7 Buying Tips When Purchasing (Product)
- The Insider’s Guide to Getting a Deal on (Product)
Keep in mind that you can tweak these titles depending on your branding. If your brand is all about dressing with style and sass for plus-size women, then you might title your post, The Sassy Girl’s Guide to Purchasing a Plus-Size Bathing Suit.
Now that you have a title, take your whitepaper and note which sections you want to use in your buying guide. You don’t have to use everything just because it’s there. Many whitepapers can be quite lengthy so there’s nothing wrong with saving a few of your favorite paragraphs and cutting the rest.
You can also edit the content to make it sound like you wrote it and to keep it more personal. For example, if the content discusses how to shop for a laptop and you have a story from your own life about shopping for a laptop for your teenage son, be sure to include it. This helps your audience forge a personal connection with you and makes the more likely to trust your recommendations.
As you’re creating this blog post, look for natural opportunities to mention your products or if you’re selling someone else’s products as an affiliate, add your unique ID into the content.
You may also want to compare two options for your readers and make it clear which one you prefer and why. For example, you might say, “The ABC leash is great for small dogs who don’t care much for running but I found XYZ leash is a much better fit for my active dog who needs a bit more freedom.”
Another thing you should do in your shopping guide provides plenty of images. Try to show the products clearly and if possible, take a few selfies where you’re using the product. This builds even more trust in your recommendations.
If you’re selling a product for someone else, you may want to ask for a special coupon code or discount that you can pass onto your blog readers. Some marketers are more than happy to share these if you ask while others may have a strict no-coupon policy. Still, if you know the seller well, it doesn’t hurt to ask.
If the product your promoting is your own, consider posting a coupon code inside your content. Coupon codes will often prompt readers to take faster action. You can even set your code to expire after a certain period. Just be sure to let readers know they only have so much time to act on your recommendation if they want to lock in this great deal.
When you’re done with converting your whitepaper into a blog post, click publish. Be sure to share the page freely on social media and answer questions or comments on the page.
Idea #6: Turn it into a Podcast
Take a lengthy whitepaper or case study and turn it into a podcast. When you’re finished you can upload your podcast to the iTunes directory, Stitcher, and other websites to help your brand get more visibility.
To do this, open your PLR. Read through the content and lightly edit by removing words you don’t use and making references to your products or services. If you have a story or thought you’d like to add, go ahead and do that now.
Once you’re done, it’s time to record your podcast episode. There are dozens of programs you can use for this task. But one of the best also happens to be free, too. It’s called Audacity and it makes recording audio simple.
Download Audacity and open a new file. Press the red circle to begin recording. You may want to experiment by recording for a moment or two. Tell a joke. Share a story. Say something silly. It doesn’t matter.
When you’re done, click the stop button (it’s a black square). Then playback the audio. Make sure it sounds good. If it sounds muffled, you may be too far away from your microphone. If it sounds distorted, you’re probably too close to your microphone.
Adjust your microphone or your position and try another experimental recording. If all sounds good, then you’re ready to go.
Click record. Bring up your whitepaper or case study in another window and begin speaking. Use the content as a guide but don’t feel like you must stick to it entirely. If another idea occurs to you, don’t be afraid to share it. You can always edit your recording after you’ve finished it later.
If you do read out the report word-for-word, be sure to pause frequently to give your audience time to digest what you’re saying. You should also work hard to use inflections and vary your tone. Nothing’s worse than a podcaster who speaks in a monotone.
After you’re done with your recording, play it back. Note the location of any areas you want to improve. Try to be detailed so you’ll know exactly what you want to do when it’s time for the edits. For example, you might have a note that says, “12-minute, 30-second mark, remove dog barking in the background.”
Audacity does have a slight learning curve when it comes to editing. Fortunately, there are plenty of helpful tutorials you can find on YouTube. You can also hire a virtual assistant who specializes in audio to edit your recording and make you sound amazing.
When you’re done with your recording, you’ll want to choose Export on the menu. Then save your file as an MP3. You can now upload it to any podcasting directory of your choice. This task can be time-consuming if you plan to submit to all the major platforms. So, some virtual assistants offer this as a service for a nominal fee.
Reusing your infographics, images, quotes, stats, whitepapers, and case studies doesn’t have to be hard or complicated. It can be downright fun with the right resources and a little bit of creativity!