Growing Your Loyal Audience On Instagram
You’ll need to set up your Instagram to have push notifications on or off. You can adjust these settings in the profile area of the people you follow. Just go to their profile, and then turn on or off push notifications. Remember that you’ll get a lot of notifications if you choose to turn them on. It’s recommended that you turn them on for profiles that you really want to know what’s happening. Be sure to check the settings in your phone to ensure that you’ve got it set up to receive push notifications globally.
Once you get everything set up, it’s time to start following people. There are some strategic ways to follow people using Instagram to ensure that you are following the right people who will then follow you back and like and comment on your shares. You can follow your competitors, but even better, you can follow your competitors’ followers.
It’s also important that you use the right hashtags in your postings. To get the right followers, you can essentially take followers from your competitors. You can follow them directly, like a photo of theirs, and also comment on one of their photos. This is a good way to find just the right followers. The best thing is to not follow every single one of your competitors’ followers all at once, instead pick and choose to add a few each day or week.
Posting & Engaging
The best way to get followers and engagement on Instagram is to follower new users, like photos, and comment on photos as well. Ensure that you make intelligent comments so that people will want to click through to your bio and read about you and follow you too. Since Instagram doesn’t want you to share what others do, it forces engagement and it’s very effective.
It’s important to include clear calls to action, add geo location if you are trying to attract local people, use relevant hashtags, give shout outs to others, use the caption space allotted creatively by varying the amount of content you put there. Above all, interact with other users’ content on a regular basis and as normal promote your account on other networks.
Develop Your Instagram Strategy
You need to create an Instagram strategy based on your goals for the particular campaign. You may want to build brand awareness, create more sales, and create a loyal fan base or something else entirely. How you proceed depends on what your goals are and what you want the end results to be.
Know Your Reasons
As mentioned, you need to know your reasons for doing anything on Instagram if you want it to work for you. You’ll need to set up a plan of action based on your goals. Some of your goals may be sales, traffic, building trust, inspiring customers, building brand awareness, getting increased mentions and call outs.
How to Set Goals
One of the best things you can do for your business is to learn proper goal setting techniques. This isn’t a goal setting manual, but let’s go over a basic method of setting goals called SMART.
All about SMART Goals
SMART is an acronym that stands for:
S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Time Bound
Some definitions use various words but they mean the same thing. You want a goal that spells out exactly, in a measurable way something that you know you can achieve, in other words, is possible to achieve, and relevant to your needs long term.
Plus, you want to set a deadline for the goal so that you know when to measure. So, as you get started with Instagram, be sure to make goals using this acronym to ensure that what you want to do is possible and something you can measure.
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