Growing Your Loyal Audience On Instagram
Instagram is a fast moving mobile photo sharing, video sharing, and social networking service that allows users to share anything they want any time day or night about their own life. Normally, Instagram users like to share awesome pictures and videos with hashtags which help those with link interests find each other easily.
Using hashtags is easy to do and anyone can get started fast, build up a loyal audience and turn them into subscribers and eventually sales. The biggest difference with Instagram and other social media is they ask that you don’t share other people’s images, photos, and videos. With over 300 million active users, it’s an important social network in which to be involved.
Getting Started On Instagram
When you first open an Instagram account you’ll need to download the app on your mobile device. You can’t really use Instagram on your desktop. It’s specifically a mobile app. There are some applications that can be used on a desktop but you must finish everything on your mobile device for now. We’ll talk a little about that later.
Download the right Instagram app for your mobile device. Once the app is installed, tap to open it. Then sign up by entering the email address that you want associated with your Instagram account. You can also log in with your Facebook Account. You can connect Instagram with Facebook, Tumbler, Flickr, Twitter and Swarm.
When you choose your user name, choose something that’s easily remembered by your audience but also that means something for your business. Keep it short. Try to keep the same one on all social media to make it simple. Also consider whether or not it’s easy to read or not. For example sometimes if the same letter is together it will make it hard to read. You can use underscores to fix readability issues. You may have to get creative.
Your bio is very important to ensure that people want to follow you. Often your profile is the first thing people see, or they might see images that you share and then click through to see your profile. Having a good profile will be helpful in getting more followers.
Use your real name along with your user name in your profile. If you can fit a search term in there, that’s even better. Within the profile tell them what you do, using keywords. Make it interesting and different from other social media accounts. Space out your bio using bullets and spaces by editing it using your personal computer instead of mobile app if you want to make it look the best. Don’t forget to include a link to your website.
For any profile picture, but most especially Instagram where all images are supposed to be special and beautiful, the first thing you need to do is start with a high quality photograph. You can take high quality photos with your phone camera these days. Ensure that you have good lighting, keep the camera steady, and take numerous images so you’ll have a lot to choose from.
It’s tempting to want to change out your profile picture often, but it’s best not to for marketing purposes. People get to know you from your face, so keeping the same picture is important. Keep your picture for a long time, six months or more for consistency. Ensure that you rescale it to the right dimensions for Instagram and don’t just reuse an image from another network in the wrong size. It’s okay to use the same image, but always customize it for the platform in question.
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