What is Pinterest?
Pinterest is a new way of browsing the Internet. When you create a free account at Pinterest.com, you get a simple organization system to hold all of your great ideas, favorite websites, and important links in one place.
Your Pinterest account gives you virtual “pin boards” where you can “Pin” anything you find interesting on the web. From home designs to favorite recipes to tips for throwing a great baby shower, it’s all on Pinterest.
Not only can you pin your favorite things you find on the web, but you can also browse what other people are pinning. You can follow your favorite Pinners and re-pin anything they like that also interests you.
When you pin an image on Pinterest, it creates a clickable link to the website where the image is located. So if someone pins a photo on your blog or website, every time another Pinterest user clicks it, you get free traffic.
By making sure people pin images from your website on Pinterest on a regular basis, you are guaranteeing a steady stream of traffic for months to come. Pinterest can make an ordinary image go viral in a matter of hours!
So let’s take a look at what Pinterest looks like so you get a better idea of how this works.
Here’s a view of some of my Pinterest boards:
As you can see, I have pin boards for a variety of topics that interest me. Many pinners maintain DOZENS of boards with a variety of interests including business, books, movies and art (just to name a few). No matter what niche you are in, there are undoubtedly pin boards to support it.
Now, here’s the trick. You don’t have to maintain a Pinterest account under your actual name. In fact, it would be wise to create boards under a pen name that is relevant to your niche.
As you begin to pin your own website information and other relevant resources, people will follow you. Then each time you pin something new, it is broadcast to everyone you follow on their homepage when they login to Pinterest.
Your pin will also be visible in the “Everything” section under the category of the board you pin it to. Everyone can see these pins, so even those who don’t follow you will be able to spot them here. The only catch is that you will only get a few seconds of exposure before new pins will appear and push yours out of view.
Here’s a screenshot of what the “Everything” category on Pinterest looks like:
Now the true secret to making Pinterest work for you is to get people to repin the items you are pinning. Basically, you want people to notice what you’re pinning and then click the “repin” option to add it to their boards as well.
Repinning an item is easy. As your mouse hovers over the image, an option appears that allows you to repin it, like it, or post a comment. When you click “repin”, it opens a small window allowing you to select which one of your boards you want to pin the image to. Simple, right?
Then their followers are exposed to it, it appears on the “Everything” board again, and more people repin it. As you can see, it’s a cycle that pushes your content further than any other marketing campaign ever has.
The best part is that it requires very little work on your part. In fact, using Pinterest is a lot of fun!
It’s obvious that Pinterest is a great resource and you need to add it to your arsenal to increase your traffic. So how can you get started?
Signing up is really easy. There are two ways you can go about it. First, you can have a friend invite you to join if they’re already a member. They’ll enter you email address on Pinterest.com and then you will automatically get an invitation to create an account.
If you don’t have friends using Pinterest (which is highly unlikely!), you can request an invitation on the website.
It only takes a second to request an invitation and you will probably get a response within a day or two, inviting you to complete your sign up.