Strategies Increase Facebook Messenger Bot Engagement with People
If you have been managing a Facebook business page for a while, more than likely you have noticed a significant increase in automation tools online, with Facebook Messenger bots being the premier movers and shakers.
Marketers and business owners use social media marketing to build awareness of their brands…
But did you know, that even if your Facebook page is growing in ‘likes’, it doesn’t mean your organic Facebook posts are reaching the eyes or ears of more customers or prospects than your competitor’s post?
In fact, your post might be ignored altogether if they spot your competitor first.
Fortunately, there is a solution using Facebook messenger bots that will enable you to reach potential customers, before your competitors do.
Facebook Messenger bots have the potential of reaching over 1.3 billion people, and with more than two billion messages being sent between businesses and individuals every month on Messenger, it’s a marketing opportunity of a lifetime.
Messenger bots are automated communication tools, used to solve problems that businesses face every day.
People use bots to tackle their unread Facebook inbox, sell merchandise in a matter of minutes and send fans a fun quiz to take part in.
All proving to be great methods to promote engagement and build relationships with fans and customers.
Statistics show that two BILLION messages are sent between people and businesses each month, with 53% of people being more likely to shop with a business if they can message them directly and 56% of people indicating they would rather message than call customer service.
Facebook has over 100,000 bots chatting to and helping people out over Facebook Messenger with instant replies, increasing engagement, and good customer service ratings.
At the end of the day, customers want information instantly and on-demand.
They also want to complete tasks as quickly as possible with ease. Messenger bots give them the opportunity to do exactly that.
Customers overwhelming want to message instead of phoning and clicking a button or spend time and effort typing.
With this in mind, here are 6 ways to increase customer engagement with Facebook Messenger bots:
#1: Develop a Character for Your Messenger Bot
When it comes to Messenger bots in 2019, there is no better way to scale a genuine one-on-one connection that leads to conversions. You’ll find increased open rates, click-through rates, and the ability to have a unique interactive user experience that simply can’t be beaten.
However, so many marketers miss out on the true possibilities because they’re not following the rules or using them to their fullest potential. Here are a few tips that will raise engagement and conversions, and keep you out of trouble.
Remember, a bot is a bot: If you design your Messenger bot to represent itself as a real human, you’ll not only mislead your community but also be violating a California state law that says you must make it clear that a bot is a bot, not a human.
A fun way to stay compliant and create a mini relationship between your community and bot is to design a character for it. Create a character that represents your brand and use its personality to guide your soon-to-be client and customer on a journey.
Modify comment opt-in posts:
It has been popular to post, “Comment with the word YES and we’ll send you a free checklist via Messenger.” However, there has been a decline in the effectiveness of ads and posts like this.
Comment opt-in bots aren’t a thing of the past, but there’s a new way to use them to encourage the deeper, more meaningful conversations Facebook wants to see and what everyone wants with their communities.
Instead of asking for a one-word comment, ask for an answer to an engaging question that also helps you identify the needs of your community. To illustrate, you might ask, “What would be possible if you had XYZ result?
Tell us below this photo and we’ll send you our free ABC guide via Messenger.” Then be sure to ask your community to respond to the initial message that’s sent, or they won’t fully opt-in as mentioned in the tip above.
#2: Use a Conversational Flow in Your Messenger Bot Copy
Copywriting for high-converting bots doesn’t have to be difficult. In order to generate the kind of results you desire; be sure your copy is conversational.
The key is to create back-and-forth bot copy that mimics a one-on-one conversation you would have with an individual in face-to-face interaction.
So, the next time you write copy for your Messenger bot, a worthwhile exercise is to have an imaginary conversation over coffee (or tea) with your prospect or friend and then jot it down.
#3: Link to Your Messenger Bot in Marketing Content
Here are some creative places in which you can include Facebook Messenger bot subscriber links.
- When you display a presentation video in a post or on a page, include a Messenger subscriber link to download the slides for the presentation.
- When you send out a coupon, require customers to subscribe to your bot to obtain the code.
- When you send out a transactional email, include a link to your bot and let readers know they can reach out to you there if they have a question.
- Underneath your podcast episodes, include a link to your bot to let listeners download the transcript.
- You can also include a Facebook Messenger checkbox underneath your email forms with an offer of a special gift to incentivize subscriptions. The free gift can be an eBook or some other bonus content, or even a coupon.
By including different Messenger subscription methods throughout your site, you can build a sizeable subscriber list quickly.
#4: Combine Your Messenger Bot with Facebook Live Comments
Facebook Messenger bots are an incredibly powerful tool for engaging your existing audience and new leads, but there’s also another great way to do this on Facebook.
Combine a Messenger bot with a Facebook Live to create an experience that not only engages but also can lead to sales.
The best strategy for this is to plan an engaging Facebook Live that announces and distributes a freebie such as a PDF guide.
You then connect a Messenger bot to your Facebook Live via the Comments feature in either ManyChat or Chatfuel.
When someone comments on your Facebook Live (which you’ll be encouraging people to do during the live broadcast and after), they’ll receive a message from your bot.
Your bot will do all of the heavy liftings: distribute the freebie, walk people through the conversion process, and even capture their email.
A few hours later, you can follow up with a sale offer for those who engaged with the freebie.
This strategy simultaneously grows three things for you: your Facebook Live engagement, your bot subscriber list, and your email list.
#5: Segment and Personalize Content Delivery
Bots have amazing open rates in comparison to email, but they’re not the same.
Messenger is a chat and conversation platform, and a Messenger bot should provide users with an automated chat experience!
Here are some tips to leverage the three powers behind Messenger bots:
Interaction: A bot is not a one-way communication tool, so let users engage with your bot. Allow them to choose their own adventure by adding navigational quick-reply buttons that let them decide where to go next.
Segmentation: Use bots to ask questions that teach you more about each individual subscriber. Then use tags or custom fields to segment your subscribers by their expressed interests.
Personalization: When you send out a broadcast, leverage these segments to deliver personalized, relevant information to the subscribers who have indicated an interest in the topic.
Irrelevant messages will annoy your subscribers and increase the risk of your bot being reported as spam.
#6: Deliver Event Reminders
By far, the best and easiest use of Messenger bots is to remind people to attend an event such as a Facebook Live broadcast or a webinar.
Stats show that reminders for a live webinar sent via email only get a 42% open rate, but reminders sent via bot get an 82% open rate, which is almost double
More exciting than the nearly double open rate is the number of people who attend. Fifteen percent of people who click through from email reminders attend, but 37% of people who click through via a bot reminder attend—that’s more than double!
Getting an alert on your phone via chat for an event that’s about to start is more compelling and timelier than an alert via email because, by the time you check your email, the event could be over.
So, there you have it. You now know how to increase and enhance your level and frequency of engagement with your customers and prospects using Facebook messenger bots.