How to Effortlessly Create a Profitable In-Demand Info Product
When you run a business offering services, you’re limited by the number of hours in the day. That’s because you can only work for so long. Even if you do work every possible minute of the day, you’ll quickly begin to feel miserable and may even experience burnout.
The solution is simple: create and sell your own digital products. The advantage of selling products is that you can leverage your time to earn more money faster. You’ll also be able to build an army of affiliates that are eager to promote your projects.
While you may know that selling products is the next step to leveling up your business, you might feel frustrated or overwhelmed. You don’t know how to create a product or even what you should include in it. If that’s keeping you from success, here are five simple ways to create a profitable in-demand info product…
Use PLR to Create a Product Quickly
PLR stands for Private Label Rights. This content is created by someone with the intention to allow someone else to use it on their site or another platform. When you buy it, you get the “right” to claim that content for yourself. You can add your name and branding to it.
Once you’ve customized it, you can create a sales page on your website. If you don’t know how to do this, you can use a WordPress theme with a landing page template like the Genesis Framework. Then all you need to do is add a buy button and promote your new offer. When customers buy your product, you get to keep 100% of the profits.
Choose Your Topic
The first thing you should do is decide on the topic that your new product will be on. You may have a general idea for a topic like ‘heath and fitness’. However, that’s too broad and may be difficult to sell. Try to get more specific such as “losing weight to shed the dad bod.” That’s more specific and allows you to look for PLR content on the topic of male weight loss.
Remember that you may not find PLR on the exact topic you want. For example, Kayla ran a website for toy poodle owners. When she decided to create a product about puppy training, she found PLR on the topic. Some of the PLR mentioned large dogs so Kayla just edited references to size to make sure her audience wasn’t confused.
Think about Content Formats
As you’re looking for PLR, consider what content formats you’ll use for your information product. Will you include audio or video? How about a workbook or a checklist? Are you going to add a template or special tool?
Knowing the formats you’ll use can help you make smart buying decisions. However, this doesn’t mean that if you buy a pack of PLR articles on puppy training, you have to use them as articles. Most PLR providers allow you to change the content into audio, video, or whatever format you need. This makes it simple and fun to repurpose your purchases.
Don’t Get Scammed
Most PLR shops are run by ethical writers and marketers who sell outstanding content. Nevertheless, some PLR providers out there sell crummy products to customers. Usually, these deals sound good on the surface.
You might see them advertising “500 articles for $5.” These “deals” are rarely that. The quality is usually so terrible the articles won’t work even if you hired a ghostwriter to fix them.
You can avoid problems like this one by asking the PLR provider to share a sample of their work with you. The majority of PLR shops will give you a sample when you request it or they’ll direct you to a freebie on their site that you can download. If a writer or marketer won’t let you see some of their content, it might be a sign that their work is poor quality.
Pay Attention to the Tools You’ll Need
One thing to remember when getting PLR is to take a moment and look at the file extensions. Each program has its own unique extension. For example, Microsoft Word documents usually have “.DOC” or “.DOCX” at the end. If you have Word or another office program, you should be able to open these files easily.
Sometimes graphics and other elements may be available in “.PSD” file formats. These are PhotoShop files. If you want to edit them, you’ll need to have a compatible graphics program that will open the format. If you’re not sure what file formats are supplied in a provider’s product release, ask them.
When you buy PLR, you’ll get a license that is specific to that seller. The PLR provider may have certain terms that limit how you can use their content. For example, a seller may allow you the right to upload that eBook as blog posts or might say you can only re-sell the product for a minimum of $17.
One popular PLR site allows you to use all of their content as-is with one exception—buyers cannot reuse the same cover. This is done because the seller can’t pass on the image rights that come with their cover. Rather than risk a potential lawsuit, they simply ask their customers to create their own unique covers.
Mix and Match
The great thing about PLR content is that you aren’t limited to using a single pack from one seller. You can mix and match several products until you’ve created a product that’s unique to your brand.
You also don’t have to use every item in a package. Let’s say you download product-A and you love their graphics but don’t care for the writing style. You download product-B. This one has great writer but the graphics leave something to be desired.
Rather than trash both products, combine them. Take the strongest elements from each one and package them together. Now you have a product that’s the best of both worlds.
Repurpose Your Old Content
Dana was a graphic designer. She started blogging when she was a work-at-home mom and needed a creative outlet. She quickly discovered she loved blogging. A few years later, she decided to turn her hobby blog into a business.
She wanted to create a line of products to sell. However, Dana wasn’t sure where to start. A friend suggested that she look through her archives and put together a project based on her past work.
Look for a Theme
If you want to turn your archives into profits, you should start by looking at your most popular posts. Not sure which posts are your most popular? Use the metrics program you have installed. Most bloggers are using Google Analytics or KISSmetrics.
Pay attention to which posts are getting the most visits. Then see if you can spot a pattern you may have overlooked. Are all of your popular posts on the topic of cleaning and organization? Are the posts with the most engagement the ones with graphic design tutorials?
If you don’t have a blog but you love podcasting, you can do this with your podcast instead. Listen to your old episodes, paying special attention to the ones that got the most traffic or had the highest number of listeners. Make a list of your best posts or episodes and consider combining them into a product.
You can also look over previous messages you sent to your mailing list, your most popular updates on social media, and content you’ve posted to other blogs or websites. Again, look for themes and connections that you may not have made previously.
Change the Format
Sometimes, you may find an old blog post or podcast episode that is perfect to share in your info product. There’s just one problem—it’s not the right format. Maybe you created a text tutorial when your audience really could benefit from an over-the-shoulder video where you walk them through the process step-by-step.
Now is the best time to look at your existing content and change it up. Don’t be afraid to try something different. Instead of relying on a lengthy podcast episode about sales funnels, turn the information into a 1-page cheat sheet that your customers can easily reference later.
Look for Holes
As you begin compiling the content for your product, keep an eye out for areas where you may have dropped the ball. For example, you may have a section in your info product where you talk about your favorite fonts for use in the graphic design.
However, did you include a tutorial for newbies explaining how they can install new fonts on their machines? Will they want a directory of websites where they can download commercial use fonts?
If you’ve been creating content for your tribe for a few years now, it’s easy to overlook these areas. Try to see your product through the eyes of a newbie. What would you want to know more about? What questions would you need to be answered?
Update Your Work
When turning your archives into an info-product remember to freshen up the content. In some niches—like social media marketing—it’ll be obvious that you need to update that tutorial on Twitter.
Even niches that rely on a lot of evergreen content—like parenting or dating—will still need revisions from time to time. This might be simple things like removing a link to a now-defunct dating network or updating a toy review because the product was recalled.
When you have your product compiled, be sure to mention on your sales page that some of the content was previously published on your blog. You don’t want avid readers to get angry if they buy it expecting 100% fresh content and it’s not.
Don’t Fly Solo: Create a Product with the Experts
Some info products are better when they’re created by a group. George found this to be true when he wanted to release a book on Facebook Advertising. He’d written about the subject before but he’d never dived into it deeply.
When he kept getting requests from his readers for a product on the topic, he decided to reach out to a few Facebook advertising experts he knew.
If you wanted to write on a topic but you lack the authority to do it, you may want to consider bringing in smart thought leaders in your niche to help you out. You have to do this the right way or it could quickly turn into a disaster.
Choose the Product
Start by choosing what you want your product to be. Will it be a collection of thought-provoking essays about the highs and lows of parenting? Will it be a series of interviews with executives, who are willing to share their marketing strategies?
It’s important to get clear on your vision before you approach anyone. A key to getting plenty of positive responses from leaders is being able to articulate your product idea in just a few words.
Know Your Topic
Once you’re clear on the product format, consider what the topic will focus on. A general idea like “parenting advice” or “social media marketing” aren’t likely to appeal to thought leaders or your audience.
Instead, get specific. A product about chronic pain might be interesting but a course on chronic back pain that’s designed for busy moms will capture the attention of your readers. Your contributors will also be more excited about your project and that will show up in their interviews or essays.
Pick Leaders in Your Niche
Now it’s time to choose the experts who will contribute to your project. Make a list of 10-20 experts that you could reach out to. If you’re not sure where to start, use a search engine. Just do a search for: “most popular blogs + (your niche)” without quotation marks.
Once you have a few blogs up, look on the about page to find the content creator. Start following them on social media and subscribe to their mailing list. This research will help you understand more about them and the community they love serving.
The best leaders to approach are the ones you already have relationships with. For example, if you’ve guest posted for another blogger before, then she’ll be more likely to say “yes” when you ask her to contribute to your new product.
When you ask, be clear on what the project entails. You could say, “I’m putting together a product about Facebook advertising. I know you’ve had some success with it and I’d love to share your story with my community.”
Not everyone you reach out to will say “yes.” Some experts may not even bother to respond to your request. Others may fall through at the last moment.
Whatever the case, keep it professional. Thank them for their time and move on. You don’t want to burn bridges. You never know who might remember your response and recommend your product to their community later.
Set a Date
You’ve been networking and reaching out to experts. Now, you have a few committed to joining you on your project. However, you’re not sure what to do next.
You can start by setting a date for the interviews. The easiest way to do this is to sign up for a calendar app like SimplyBook.Me or Calendly. With these sites, you can enter your available times and send a special link to your interviewees. Then they can book an appointment with you.
If your experts will be contributing a video, audio, or essay to your product, let them know the date they need to submit something to you. If possible, set this date 2-3 weeks before you plan to go live. This ensures that you can still get everything done on time, even if someone else is running behind.
Ask for What You Need
Think about the things you’ll want to include in your project about your contributors. At the very least, you should add a biography, website link, and photo to your product. This may seem like a small thing but everyone craves acknowledgment.
You should also do it because your experts will be excited to talk about the project they were featured in. This boosts the visibility of your product and gives you a chance to grow your own community.
Once your project is live, take a moment to let your contributors know how grateful you were for their time. There are several ways to do this but the easiest is to use a service like Send Out Cards. You can use it to send cards, brownies, and other goodies to each expert who helped you.
Creating a project with contributors can be fun and rewarding. Not only will you have a new product you can sell, but you’ll also strengthen your relationship with some of the best leaders in your niche.
Put Together a Big Bundle
Bundles are a great way to create a brand new info product with content you already have. If you’re not familiar with content bundles, it’s when a marketer gathers several products together and sells them for one price.
Typically, this price is deeply discounted from what the total cost would normally be. For example, Tyler bundled three of his courses together. Typically, he’d charge $197 for each course. With the bundle, he offered potential customers the option to get all three for just $97. If the idea of creating a bundle sounds like fun to you, here’s what you should do…
Look at What You Already Have
If you’ve created a few products, you may already have enough content to create a bundle. Keep in mind that you can still create a bundle if you only have one product.
Consider turning the PLR on your hard drive into a product or grabbing that planner you give to new clients and using it as a product. If you’ve been in business for a few months, you already have products all around you. You just have to find them.
Ask Others to Join You
You could also pick one of your products to sell then ask others to contribute a project of their own choosing. This usually works best if all of the contributors are in the same niche.
If you are in the online business niche then you don’t want to invite a blogger that focuses only on parenting or dating. That’s because her community isn’t likely to be interested in your social media marketing advice or your tips for how to get traffic from Pinterest.
Set Up a Form
If you’ll be creating a bundle with other people in your niche, then you’ll want to set up a form on your website. If you’re using WordPress, you can use a contact form plugin like Contact Form 7 (free) or Gravity Forms (premium).
On your form, you’ll need to ask for a few basic things like your contributor’s name, email address, website or blog, a short bio, and an image of their product. If you’ll be dealing with dozens of contributors, set up a special email address for this bundle. Then have the form forward all submissions to the bundle address. This will save you time and headaches as you won’t have to search your own inbox for the information you need.
Create a Sales Page
Your sales page should show off everything your customers will get. You should start with an image of your bundle. You can use a site like Canva or PicMonkey to create a grid. Then fill each space in the grid with a different product image. This makes it easy to showcase what your buyers will receive.
Once you’ve mentioned the bundle, break it down. Let your visitors see each individual product along with a brief description of it. Make sure to mention the value of each product on its own. By doing this, potential buyers will feel like they’re getting a tremendous value for the bundle.
Set Your Price Point
Once your sales page is ready, you need to choose a price for your bundle. How much you want to charge should depend on a few factors. First, consider what your normal prices are. If you regularly sell your eCourses for $7, then asking for $97 for your bundle isn’t likely to result in a lot of sales.
You also need to think about your affiliates. If you want to earn $20 a bundle, then you need to price your bundle at $47. At the standard 50% commission rate, you’ll pay your affiliates $23.50 for each sale they send you. Then you’ll pay fees to your payment system for $2-3. This leaves you still earning $20 for each bundle sold.
Choose the Duration
The appeal of a bundle is that you get plenty of products. It’s important that you entice potential buyers to make a decision. A bundle that’s up for 2-3 months isn’t going to get as much traction as a bundle that’s only available for a limited time.
In general, you want to aim to have your bundle up for only a week or two. Fear of missing out (FOMO) will make your community more likely to take action when they see your offer. To add extra urgency, you can even include a countdown timer on your sales page that shows when the bundle is going away.
One popular marketer uses the term “the vault” when she sells bundles. She explains that the products will be retired at the end of the bundle and sent to the vault where they’ll be stored for months or even years to come. The result is that her yearly bundle is not only popular but something that’s anticipated by her followers and fans.
Commit to Marketing
Some online business owners mention their new bundle once and hardly see a trickle of traffic. Then they immediately call the whole thing a failure and get upset that they didn’t earn anything.
Smart marketers know that customers often need to be exposed to a new product several times before making a purchase. That’s why you should plan to promote your bundle for the next week or two. Send emails, post to social media, talk it about on your blog or podcast, go live on Facebook, and share the details about your new bundle.
If you’ll be hosting a bundle that has contributors, make your expectations clear from the beginning. Tell each contributor you’d like them to email their list 2-3 times during the bundle so they can get the word out. You can write a few emails and social media posts that your contributors can copy and paste to save time.
Host Your Own Webinar
Another way to create a product is to produce a webinar. If you’re not familiar with the term, a webinar is a virtual seminar. It’s usually done around a specific topic like 8 Ways to Increase Your Traffic or Overcoming Anxiety to Live Your Best Life.
Some marketers use webinars to sell their products. For example, if you had a product on the topic of anxiety, you might create a free webinar on overcoming anxiety (like the one listed above). At the end of your webinar, you could mention your product to your audience and you may get a few new customers.
Webinars are also useful for creating self-study courses. You do this by creating a webinar or a series of webinars depending on how in-depth your product is. Then you pair the webinar(s) with a few valuable resources like workbooks, journals, cheat sheets, or checklists.
Now that you understand how to use webinars in your own marketing, here are a few tips to keep in mind before you launch your very first one…
Get a Co-Host
It can be scary and overwhelming to think about doing a webinar on your own. That’s why it’s smart to team up with another entrepreneur that you trust. Choose someone who’s in your niche or has crossover appeal.
You can conduct your webinar as an interview, asking questions and having your co-host answer them. If you’re comfortable with the idea, you could also set up your webinar as a casual conversation. You’ll want to keep a few conversation starters with you to pull out if the discussion starts to lull or you run out of steam halfway through.
Promote Your Webinar in Advance
Don’t put together your webinar at the last minute. You won’t get the word out in time and as a result, you’ll get few if any participants. Having only one or two viewers can be discouraging and make you feel like it’s not worth the effort. That’s why you should take your time and schedule your webinar in advance.
Ideally, you want 7-10 days in advance to promote it. You should also plan to do the webinar at multiple times. This lets your attendees choose a time that fits their schedule. Most marketers host the same webinar 3-5 times within a few days.
Make Your Slides Pretty
Take your time and create visually interesting slides. Boring slides are likely to make your guests leave the party early. If you’re not sure how to create professional looking slides, use a tool like Canva. You’ll find dozens of templates that you can use right away.
Include a Q & A Time
When it comes to hosting your webinar, don’t plan to talk for the entire 60-minute session. Instead, you’ll want to plan for 45-50 minutes of content. The rest of your schedule can be left open. This gives you space for attendees who have questions.
If someone asks a question that’s complex or not easily answered, you can give them a brief overview and email them in-depth later. If you don’t think you’ll have enough participants for a Q & A session, plan a few questions in advance. At the end of the webinar, mention that you’ll be addressing some frequently asked questions. Then dive into the questions and answers.
Handouts help your participants follow along during your webinar. They also make it easy for them to remember your points and implement what you’ve shared. When you make your handouts, don’t forget to add your branding to the pages.
Creating your first product doesn’t have to be overwhelming or stressful. In fact, it can be fun and easy once you have a plan and know how to get started.