Compel With Imperfections
When it comes to creating videos or streaming live shows, many people make all sorts of excuses to avoid stepping into that role. If you procrastinate about this because you’re afraid of making mistakes and embarrassing yourself; stop right there. You may have missed these important facts, which can make a huge difference for you and your business.
The first thing you need to know is that even the most experienced, confident people get nervous when they go live. They’ve just learned to push aside their doubts and negative thoughts, immediately. Even Alex Khan, a well-respected entrepreneur, speaker, and social media strategist, says these questions enter his mind, “Who are the people watching me? Will they like me? What will I tell them?”
The other takeaway is that unpredictability is one of the top reasons that many people prefer to see or attend a live show. Whether it’s a TV taping, recorded-live video, or a live-streaming show, the “live” factor makes the experience more authentic. Authenticity translates into trustworthy, which often means more actions are taken and sales are made.
The bottom line here is that nobody expects you to be perfect. There will be “oops” moments. But, you can’t let those stop you from creating videos and helping your audience, which is one of your main goals.
When everything is said and done, your audience is compelled to take action because they can relate to your imperfections. Sharing your mistakes, rather than covering them up, shows your viewers how honest and accepting you are.
Not only do you get to learn from your mistakes but you make it easier and more acceptable for your audience to learn from their mistakes. Learning to see mistakes as positives is one of the keys to success. Pass it along that knowledge and skill to others.