Compare Live Stream Platforms for Business: Facebook Live, YouTube Live, Instagram Stories & Twitter Live
There are 4 main free live streaming video platforms you can use to grow your business. They are:
Which should you use? The answer is all 4, for various reasons. Let’s look at each of them, in turn, to see how they compare to one another.
Facebook Live allows you to stream and then archive up to 4 hours of video and show it right on your Facebook page for any visitors to see. It will also push the video to your followers’ news feeds, promoting you without you having to take any additional steps.
Facebook is a good choice because it is the #1 social media platform in the world, with more than 2 billion regular users. Your video can easily be shared amongst a wide audience. The interface is also familiar—if you have been marketing on Facebook for a while, you will find it easy to master live streaming.
YouTube is the largest video sharing site in the world and is also a search engine and social network in its own right. Since it is owned by Google, the videos and live streams posted on YouTube have an increased chance of visibility, and thus free traffic.
Studies have shown that 75% of people who go on YouTube are searching for how-to content. Plus, 70% of people are visual learners, and 80% or more would prefer to see a video than to read a blog post or a social media post.
As with Facebook, you can stream for up to 4 hours and the video will be archived again. You can also permit DVR for your users, so they can start watching at any point even while you are streaming, such as starting back at the beginning.
YouTube should be easy to use because the interface will also be familiar. If you already have a YouTube channel, using the dashboard and settings will be simple, allowing you to focus on giving your best presentation rather than trying to figure out how everything works.
If you want to shoot short videos, you can use Google Hangouts and connect them to your YouTube account.
Instagram is now part of Facebook. Facebook wants to go head to head with YouTube in terms of getting more video content at their sites. Instagram stories should be short and sharp, like Google Hangout videos. Note that they will also disappear from your account within 24 hours unless you set the video as a highlight for your account. You can save your videos in your Memories area and re-post them at a future date. As your number of followers grows, there will be many people who will benefit from getting to see your stories.
Twitter Live was formerly their sister site Vine, where people used to post 6-second videos. Now it has become Twitter Live and is powered by the popular Periscope app. To create a live video, create a tweet and then tap live. As with Instagram, the videos should be short, sharp and interesting, like sneak peeks inside your business or a stream from a live event. When you are finished, scroll down to tap the end. Your video will save and show on your account so your followers can see it. You can also save it to your camera roll by tapping that option.
Each of these free sites has a particular audience with particular interests. Plan to use all of them, but create unique videos for each that will suit the needs of your target audience.