Boost Your Facebook Authority with Facebook Groups
Engage with Your Group
There are a number of ways to engage with your group.
Memes – Facebook has moved towards memes recently, short statements which can then be turned into images. These are attractive; however, they also mean there are no words in the post, specifically, keywords that would give people interested in your niche a chance to find you.
If you are going to use memes, create them from scratch yourself. Upload them and add some descriptive content related to your niche.
- Images – High-quality images are a must for all aspects of Facebook marketing. Add keywords in the description and tag with keywords as needed.
- Video – The head of Facebook has predicted that all Facebook will be video by 2020. We don’t think this will be quite the case, but it does show the importance they are placing on this medium. The videos should be short and interesting. Use keywords in the title, description, and tags you will upload when you add the video.
Note that you are allowed to upload a custom thumbnail, that is, an introductory slide which will show before the play button is pressed. Take the time to create one that is keyworded and gives your audience an idea of what they can expect to see or learn. You can create them easily using the presentation software in Open Office, which is similar to PowerPoint. Save your slide as a JPG and upload.
- Live video – Live video is becoming increasingly popular on Facebook as well. Consider offering a webinar or discussion online and broadcast it. Announce it as an Event on your group page.
- Files – You can also share files with members. This could be something as simple as the basic rules of the group, or a useful free item such as a checklist or cheat sheet. These types of bonuses add to your authority as well.
- Sticky posts – You can make one post sticky, that is, remain at the top no matter how many other posts you publish. This is also a good place to put the rules of the group, so people are clear about them. This spot can also be used to showcase any special offers, especially time-sensitive ones.
- Events – Events can help stimulate participation in the group. Schedule a discussion, for example, or a Question and Answer session. Think of the kind of activities your target audience will appreciate most, and which can generate the kind of buzz that will encourage them to tell others to join in.
- Polls – Polls are another great way to dig deeper to learn more about your target audience and what they really want/need.
Engaging with your Facebook group members in a meaningful way
Once you have started your group and have members, you need to establish a routine for staying in touch with them, building your authority, and generating brand loyalty. You need to set an editorial and promotional calendar, so they will hear from you regularly, such as once a day. But remember, communication is a two-way street. You have to show that you value the engagement that you are getting from your members. Each time you are on the group page, do the following:
- Scan the comments – Read what people are saying. Delete anything really inappropriate. Reply to ones you think are useful, or which can help you demonstrate your expertise. Like the ones you feel are useful. Remember that they will see you interacting with their content, and will be more likely to come back to engage with you again.
- Post – Post your content for the day. Try to vary it, such as memes, videos, polls and so on. Informational posts will position you as an authority. If you are going to post promotional material, give it a context, such as current events, a holiday, a special offer, or, “A lot of people have been asking us about X, so we thought we would mention Y product.”
- Add and approve members – If you have a closed or private group, you need to manually invite, add and approve members. Try to check this part of the page more often, or get moderators to do so, so those who wish to join don’t have to wait for ages to gain access to the group.
- Ban and remove members – You don’t want to be too heavy-handed, but you do not want spammers or disruptive members wrecking the group you are working so hard to build. Keep things polite and respectful. You can also remind them that freedom of speech does not protect hate speech.
Some members will post a lot more than others. Encourage them if their information is useful. Discourage them if they don’t seem to know what they are talking about or are spammers.